Previously, we explored Starbucks’ journey from a corner store to a global brand under Howard Schultz’s leadership.
Image source: generated by AI tool
Personalized service and cozy atmospheres made Starbucks a place to stay, not just sip.
Image source: Raysonho @ Open Grid Scheduler / Grid Engine, CC0, via Wikimedia Commons
Starbucks entered Japan, the Philippines, and the UK in 1998, bringing coffee culture worldwide.
Image source: generated by AI tool
Frappuccinos became a hit as Starbucks opened 7 stores per day, reaching 17,000 stores by 2008.
Image source: pexels
The 2008 global financial crisis hit Starbucks hard, with a 50% drop in stock price.
Howard Schultz rejoined as CEO in 2008, closing underperforming stores and refocusing the brand.
Raysonho @ Open Grid Scheduler / Grid Engine, CC0, via Wikimedia Commons
Schultz brought back manual espresso machines and retrained baristas to enhance the customer experience.
Image source: ProtoplasmaKid, CC BY-SA 4.0, via Wikimedia Commons
Starbucks launched a mobile app in 2009, revolutionizing orders and loyalty rewards.
Image source: Photo by Shopping with iPhone, licensed under CC BY-ND, via flickr.com
The Reserve stores, launched in 2014, showcase rare and premium coffee beans.
Image source: By Another Believer - Own work, CC BY-SA 4.0, https://commons.wikimedia.org
The “Frappuccino effect” boosted property values near Starbucks stores, showcasing its economic influence.
Image source: commons.wikimedia.org
With $1.5 billion in stored balances, the Starbucks app serves as a mini bank.
Image source: generated by AI tool
Starbucks plans 1,000 new stores in India by 2028, continuing its legacy of global dominance.
Image source: DAKALUK, CC BY-SA 2.5, via Wikimedia Commons
We appreciate you reading!
To explore more, check out the full article using the links below:
Image source: 4028mdk09, CC BY-SA 3.0, via Wikimedia Commons