The sweet journey of Cadbury: History, milestones & legacy

Discover the history of Cadbury, a global chocolate icon. From its start in 1824 to its transformation under Mondelez, explore key milestones, innovations, and its lasting legacy.

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The sweet journey of Cadbury

Unwrapping the story behind one of the world’s most beloved chocolate brands, Cadbury.

Image source: By Entrance to Cadbury World by Andrew Abbott, CC BY-SA 2.0, https://commons.wikimedia.org

The birth of Cadbury

John Cadbury opens a small grocery store in Birmingham, England, focusing on tea, coffee, and drinking chocolate.

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From struggles to royal favor

Facing losses, Cadbury secures royal recognition as chocolate producers for Queen Victoria in 1854.

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Richard & George Cadbury take charge

John Cadbury’s sons shift focus to chocolate, improving quality and reviving the business.

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Innovations and expansions

Introducing cocoa essence, Easter eggs, and heart-shaped chocolates, Cadbury sets trends in confectionery.

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Cadbury builds Bournville

Creating a village for workers with comfortable housing, green spaces, and no pubs, reflecting Quaker values.

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Birth of Dairy Milk

Cadbury launches Dairy Milk, a creamy, high-quality milk chocolate that becomes a global favorite.

Image source: By Glen Bowman from Newcastle, England - Beamish 26-11-2006 15-05-26, CC BY-SA 2.0, https://commons.wikimedia.org

Supporting troops during wars

Cadbury provides chocolate to soldiers during WWI and WWII, boosting morale and supporting the war effort.

Image source: By Signal Corps Archive from United States - SC 396844 - Replacements pick up their K rations before being assigned to a combat unit from a replacement pool. France. 20 July, 1944., Publ

Going global

Expanding to Australia, New Zealand, and India, Cadbury becomes a household name worldwide.

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Facing challenges, innovating continuously

From launching Wispa and Roses to overcoming the salmonella crisis, Cadbury adapts and evolves.

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The end of independence

Cadbury is acquired by Kraft Foods, later becoming part of Mondelez International, marking a new chapter.

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The legacy of Cadbury

With nearly 200 years of history, Cadbury continues to be a symbol of sweetness and innovation worldwide.

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Image source: Tanya Dedyukhina, CC BY 3.0, via Wikimedia Commons