Discover how a rivalry between two proud Italian men led to the birth of the Lamborghini supercar.
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A successful tractor manufacturer and businessman, Ferruccio Lamborghini dreamed bigger than farming equipment.
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Lamborghini had wealth, success, and a Ferrari—but something about it just didn’t sit right.
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Lamborghini found Ferrari’s clutch system lacking—and believed he had the fix.
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Lamborghini visited Enzo Ferrari with hopes of collaboration—and a bold idea.
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“You stick to making tractors, farmer,” said Enzo Ferrari. The spark was lit.
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Hurt but determined, Lamborghini resolved to build a better car—with no time to waste.
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Lamborghini’s factory rose quickly, and a legend began taking shape in just four months.
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At the 1964 Turin Auto Show, Lamborghini’s first model made jaws drop.
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“You buy a Ferrari when you want to be someone. You buy a Lamborghini when you are someone.”
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Ferrari and Lamborghini went on to become icons, shaping the supercar industry.
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One insult created a supercar legacy. Lamborghini’s roar still echoes across the world.
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