Adidas
adidas Originals and Sporty & Rich Launch their Latest Collaborative Collection
18 May 2024
adidas Originals and Sporty & Rich, return for the latest installment of their collaborative partnership. Continuing to establish a distinctive set...
adidas SPZL Continues its 10th Anniversary Celebrations with the DECADE Pack
17 May 2024
Continuing the label’s 10th anniversary celebrations, this season adidas SPZL presents the DECADE pack – a footwear release that is an ode to all...
adidas Originals and Wales Bonner Present Spring/Summer 2024: The Rift Valley Runners
17 May 2024
This season, adidas Originals and Wales Bonner return to present their Spring/Summer 2024 collection. Inspired by the enduring legacy of East...
The Cannon Returns as adidas and Arsenal Unveil Home Kit for 2024/25
17 May 2024
The Arsenal cannon replaces the club crest on a home shirt, for the first time in 35 years. A classic red and white colourway, with navy additions...
Candace Parker Appointed President of adidas Women’s Basketball
08 May 2024
adidas is proud to announce that Candace Parker is now entering a new chapter as President of adidas Women’s Basketball. She steps into this...
adidas Originals and KoRn Launch Second Collaborative Collection
08 May 2024
Following the launch of the successful inaugural collaborative collection in late 2023, adidas Originals and pioneering California-based alt metal...
adidas and FC Bayern München Unveil Triple-Red 2024/25 Home Kit
07 May 2024
The all-red fit delivers a fresh take on the traditional striped kit design familiar to FC Bayern München fans – with dark and light red stripes...
adidas Originals and Bad Bunny Release Last Campus
07 May 2024
The latest drop in the Bad Bunny and adidas collaboration is a bold interpretation of the classic Campus silhouette. The Last Campus is the latest,...
adidas Originals and Dingyun Zhang Unveil Collaborative Samba Sneaker
02 May 2024
adidas Originals and the groundbreaking Chinese designer, Dingyun Zhang, have come together to launch their inaugural collaborative silhouette: a...
adidas Introduces its SS24 Paris Collection – Designed to Help Players Move Comfortably on Clay
02 May 2024
The tennis collection is crafted with technologies and design features to help keep players cool, comfortable and move freely during challenging...
Featured
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
How Quaker Oats grabbed customers’ attention
By Kiron Kasbekar | 07 Mar 2024
Quaker Oats, the American food products giant that was created in 1901 through the merger of many older oat millers, and was acquired by a bigger foods giant, Pepsi, in 2001, has been an innovative company. One example of its innovativeness shows in its packaging – the cereal box it launched in 1915.
Company story – Cunard Line
By Kiron Kasbekar | 12 Jan 2024
The Cunard Line started its life in Glasgow in 1839 as the British and North American Royal Mail Steam-Packet Company when Samuel Cunard was awarded the first British transatlantic steamship mail contract.
Samuel Slater – textile tycoon or traitor?
By Kiron Kasbekar | 26 Dec 2023
Samuel Slater is a name that holds significant importance in the annals of American industrial history. Often referred to as the ‘Father of the American Factory System’, Slater's contributions played a pivotal role in shaping the nation’s industrial landscape.
Underwood Typewriter Company – an icon of the past
By Kiron Kasbekar | 21 Dec 2023
You’ve probably never heard of Underwood typewriters. For the company folded up in 1963 – 60 years ago. You may not even have seen and handled a typewriter, unless someone in your family owned one.
The rise and fall of Chrysler
By Kiron Kasbekar | 16 Dec 2023
A century ago, the American automobile industry was more crowded than a vegetable market on a Sunday morning, with such a wide variety of stuff on sale that buyers were spoilt for choice. Buyers could pick and choose, bargain, pay up and drive out with the newly purchased vehicle.
TRW – the tide turned
By Kiron Kasbekar | 13 Dec 2023
There used to be an American company called Thompson Ramo Wooldridge Inc. This company, which was a global supplier of automotive systems, modules, and components to car and truck manufacturers, started small, as most companies do. Then, as the automotive industry grew bigger, so did TRW.
The rise and fall of Nokia
By Aniket Gupta | 07 Dec 2023
My interest is stories about dominant companies that failed all of a sudden. These companies were once etched into people’s minds but have since become a symbol of nostalgia. One such company, which was the biggest in its industry before it failed catastrophically, is Nokia.
Yahoo!: The first king of the internet
By Aniket Gupta | 01 Dec 2023
The year is 1994. You go to the internet to search for a particular website, but there is no Google that could be used to search your desired website. What do you do? The answer is that you use Yahoo.
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