Adidas
adidas and Stars Including Aitana Bonmatí, Anthony Edwards and Trinity Rodman Set Out to Make us all Believe, You Got This
11 Feb 2025
adidas’ new brand campaign looks to inspire the world of sport to help make athletes believe You Got This as it continues its mission to help disarm negative pressure in sport Headlined by a...
adidas Unveils ‘KONEKTIS’ – The Official Match Ball for UEFA Women’s Euro 2025™
16 Dec 2024
Inspired by the tournament’s host, the colourful design incorporates references to the famous topography of the Swiss mountains, alongside iconography of prominent architectural landmarks from...
adidas NEWS | Press Resources for all Brands, Sports and Innovations
15 Oct 2024
Welcome to adidas NEWS - MEDIA CENTRE. Here you can download our latest news, images and videos. All content is rights-free for editorial purposes only.
adidas unites its trailblazing Athletes Going for Gold – Noah Lyles, Sasha Zhoya, Sümeyye Boyaci – to Celebrate the Power of Self-Belief in the Face of Pressure
15 Oct 2024
Ahead of one of the most highly anticipated spectacles in sport, adidas unveils the latest chapter of its brand campaign as part of its ambition to help athletes disarm negative pressure With adidas r
Featured
The history of safety glass
By Kiron Kasbekar | 26 Mar 2025
You probably already knew that the world’s VIPs move around in cars with bullet-proof glass windscreen and windows. But did you know that ‘bulletproof glass’ is not really bulletproof?
German silver: used in cutlery, music, electricals - but it’s not silver
By Kiron Kasbekar | 20 Mar 2025
This material, which was first developed in China, not Germany, and is an alloy of copper, nickel and zinc, has lost its sheen in home uses, but finds favor in electrical engineering.
Pioneers – the Wrights and Glenn Curtiss launched the aircraft industry
By Kiron Kasbekar | 17 Mar 2025
First Orville and Wilbur Wright flew their plane, the ‘Wright Flyer’, from near a small town called Kitty Hawk. Then Glenn Curtiss built planes with a very different system of controls, which has lasted until now.
What do aircraft have in common with bicycles and motorcycles?
By Kiron Kasbekar | 17 Mar 2025
From chains and sprockets to direct drives—If someone asked you what aircraft have in common with bicycles and motorcycles, how would you respond?
Radar’s ancestors: From sound mirrors to modern detection technology
By Kiron Kasbekar | 11 Mar 2025
Radar has become a well-settled technology today, especially in the field of navigation.
Nokia Bell Labs: innovations in communication, computing, technology
By Omar Almeida | 08 Mar 2025
Bell Laboratories, or Bell labs, which has now become Nokia Bell Labs, is one of the most renowned research and development organizations in the history of science and technology.
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
How Quaker Oats grabbed customers’ attention
By Kiron Kasbekar | 07 Mar 2024
Quaker Oats, the American food products giant that was created in 1901 through the merger of many older oat millers, and was acquired by a bigger foods giant, Pepsi, in 2001, has been an innovative company. One example of its innovativeness shows in its packaging – the cereal box it launched in 1915.
Company story – Cunard Line
By Kiron Kasbekar | 12 Jan 2024
The Cunard Line started its life in Glasgow in 1839 as the British and North American Royal Mail Steam-Packet Company when Samuel Cunard was awarded the first British transatlantic steamship mail contract.
