Authentic Brands Group
L’amy America and Authentic Brands Group Announce Eyewear Partnership for Champion Eyewear
16 Dec 2024
L’amy America today announces the multi-year extension of its Champion licensing agreement in partnership with Authentic Brands Group (Authentic), a global brand development, and licensing platform. L
Reebok Announces Partnership with Golf Champion Bryson DeChambeau
15 Dec 2024
Reebok’s New Long-Term Partnership with the World Renowned Pro Golfer and His Team - LIV Golf’s Crusher GC - Marks the Brand’s Re-Entrance into Performance Golf. Today, Reebok and professional Golf st
New York Red Bulls and Sports Illustrated Tickets Announce Historic, 13-Year Partnership and Unveil Sports Illustrated Stadium
11 Dec 2024
New York Red Bulls and Sports Illustrated Tickets, the fan-first, live event ticket marketplace, proudly announced a landmark, 13-year partnership. As part of this transformative collaboration, starti
Orbico Group and Authentic Brands Group Sign Long-Term Partnership to Drive Champion’s Business Across EMEA
11 Dec 2024
Orbico Group (Orbico) and Authentic Brands Group (Authentic), a global brand development and licensing platform, today announced a new licensing partnership for the iconic Champion brand. This strateg
Authentic Partners With Ares Holdings to Expand Ted Baker's Retail Footprint in South Africa
11 Dec 2024
Authentic Brands Group (Authentic) has partnered with ARES Holdings, a South African brand distribution company, to strengthen Ted Baker’s presence in South Africa. The partnership will see two new re
Authentic Unveils First Barneys New York Residences in Partnership with Sequence Tulum
14 Nov 2024
Authentic Brands Group (Authentic), a global brand development and licensing company, today announces a partnership with Sequence Tulum to introduce Barneys New York’s branded residences in Tulum, Mex
Eddie Bauer and Global Citizen Join Forces for Take Action Campaign
14 Nov 2024
Iconic outdoor lifestyle brand, Eddie Bauer and Global Citizen, the world’s leading international advocacy organization, today unveiled their new Take Action collection. The collaboration will launch
Featured
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
How Quaker Oats grabbed customers’ attention
By Kiron Kasbekar | 07 Mar 2024
Quaker Oats, the American food products giant that was created in 1901 through the merger of many older oat millers, and was acquired by a bigger foods giant, Pepsi, in 2001, has been an innovative company. One example of its innovativeness shows in its packaging – the cereal box it launched in 1915.
Company story – Cunard Line
By Kiron Kasbekar | 12 Jan 2024
The Cunard Line started its life in Glasgow in 1839 as the British and North American Royal Mail Steam-Packet Company when Samuel Cunard was awarded the first British transatlantic steamship mail contract.
Samuel Slater – textile tycoon or traitor?
By Kiron Kasbekar | 26 Dec 2023
Samuel Slater is a name that holds significant importance in the annals of American industrial history. Often referred to as the ‘Father of the American Factory System’, Slater's contributions played a pivotal role in shaping the nation’s industrial landscape.
Underwood Typewriter Company – an icon of the past
By Kiron Kasbekar | 21 Dec 2023
You’ve probably never heard of Underwood typewriters. For the company folded up in 1963 – 60 years ago. You may not even have seen and handled a typewriter, unless someone in your family owned one.
The rise and fall of Chrysler
By Kiron Kasbekar | 16 Dec 2023
A century ago, the American automobile industry was more crowded than a vegetable market on a Sunday morning, with such a wide variety of stuff on sale that buyers were spoilt for choice. Buyers could pick and choose, bargain, pay up and drive out with the newly purchased vehicle.
TRW – the tide turned
By Kiron Kasbekar | 13 Dec 2023
There used to be an American company called Thompson Ramo Wooldridge Inc. This company, which was a global supplier of automotive systems, modules, and components to car and truck manufacturers, started small, as most companies do. Then, as the automotive industry grew bigger, so did TRW.
The rise and fall of Nokia
By Aniket Gupta | 07 Dec 2023
My interest is stories about dominant companies that failed all of a sudden. These companies were once etched into people’s minds but have since become a symbol of nostalgia. One such company, which was the biggest in its industry before it failed catastrophically, is Nokia.
Yahoo!: The first king of the internet
By Aniket Gupta | 01 Dec 2023
The year is 1994. You go to the internet to search for a particular website, but there is no Google that could be used to search your desired website. What do you do? The answer is that you use Yahoo.
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