Authentic Brands Group
May 14
15 May 2024
Brooks Brothers today unveiled its Father’s Day campaign with a series of portraits highlighting the special bond between dads and kids of all ages. The new campaign features three accomplished person
May 9
10 May 2024
Reebok today announced the launch of “Reebok Impact,” a custom AI fashion experience on Instagram. Reebok Impact expands the boundaries of sneaker culture by putting new technology into the hands of e
Apr 12
15 Apr 2024
Vince Camuto today announced model and emerging actress Ava Phillippe as the new Global Brand Ambassador of the brand’s iconic fragrance portfolio, commencing with the launch of the new women’s fragrance Wonderbloom in April 2024.
Apr 8
10 Apr 2024
Judith Leiber Couture today announced a long-term partnership with Theodore Alexander to design, manufacture and distribute the brand’s inaugural furniture collection. The designs, which are a nod to
Mar 28
29 Mar 2024
Authentic Brands Group is pleased to announce the appointment of Lim Mi-Kyoung as SVP, Head of Australia and New Zealand. In her new role, Mi-Kyoung will oversee Authentic’s regional expansion, focusi
Mar 18
19 Mar 2024
Minute Media, a leading global technology and sports content company, and Authentic Brands Group, a global brand platform and owner of Sports Illustrated, today announced a long-term partnership to usher in the future of the SI brand.
Feb 29
29 Feb 2024
Authentic Brands Group today announced a partnership with premium eyewear brand partner and design specialist Mondottica Group for Reebok.
Featured
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
How Quaker Oats grabbed customers’ attention
By Kiron Kasbekar | 07 Mar 2024
Quaker Oats, the American food products giant that was created in 1901 through the merger of many older oat millers, and was acquired by a bigger foods giant, Pepsi, in 2001, has been an innovative company. One example of its innovativeness shows in its packaging – the cereal box it launched in 1915.
Company story – Cunard Line
By Kiron Kasbekar | 12 Jan 2024
The Cunard Line started its life in Glasgow in 1839 as the British and North American Royal Mail Steam-Packet Company when Samuel Cunard was awarded the first British transatlantic steamship mail contract.
Samuel Slater – textile tycoon or traitor?
By Kiron Kasbekar | 26 Dec 2023
Samuel Slater is a name that holds significant importance in the annals of American industrial history. Often referred to as the ‘Father of the American Factory System’, Slater's contributions played a pivotal role in shaping the nation’s industrial landscape.
Underwood Typewriter Company – an icon of the past
By Kiron Kasbekar | 21 Dec 2023
You’ve probably never heard of Underwood typewriters. For the company folded up in 1963 – 60 years ago. You may not even have seen and handled a typewriter, unless someone in your family owned one.
The rise and fall of Chrysler
By Kiron Kasbekar | 16 Dec 2023
A century ago, the American automobile industry was more crowded than a vegetable market on a Sunday morning, with such a wide variety of stuff on sale that buyers were spoilt for choice. Buyers could pick and choose, bargain, pay up and drive out with the newly purchased vehicle.
TRW – the tide turned
By Kiron Kasbekar | 13 Dec 2023
There used to be an American company called Thompson Ramo Wooldridge Inc. This company, which was a global supplier of automotive systems, modules, and components to car and truck manufacturers, started small, as most companies do. Then, as the automotive industry grew bigger, so did TRW.
The rise and fall of Nokia
By Aniket Gupta | 07 Dec 2023
My interest is stories about dominant companies that failed all of a sudden. These companies were once etched into people’s minds but have since become a symbol of nostalgia. One such company, which was the biggest in its industry before it failed catastrophically, is Nokia.
Yahoo!: The first king of the internet
By Aniket Gupta | 01 Dec 2023
The year is 1994. You go to the internet to search for a particular website, but there is no Google that could be used to search your desired website. What do you do? The answer is that you use Yahoo.
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