Authentic Brands Group
Authentic Partners with Galaxy Universal and Batra Group to Lead Reebok
19 Feb 2025
Authentic Brands Group (Authentic) today announced new partnerships for Reebok’s operations in the US, Europe and the UK. In the US, Galaxy Universal takes over Reebok’s footwear operation, retail sto
Authentic Brands Group Partners with Velocity Global Brands for Quiksilver Women’s
19 Feb 2025
Authentic Brands Group (Authentic), a global brand development and licensing platform, today announced a partnership with Velocity Global Brands (Velocity) for Quiksilver women’s apparel. Through the
Authentic Brands Group Partners with Majesty Brands for Volcom Socks
18 Feb 2025
Authentic Brands Group (Authentic) today announced a partnership for Volcom socks with Majesty Brands, a global leader in manufacturing and wholesale distribution of socks, sleepwear and intimates. Th
Authentic Brands Group Announces Partnership with Outdoor Collective for Spyder
13 Feb 2025
Authentic Brands Group (Authentic) has granted Outdoor Collective (OC), a leading innovator in the clothing and accessory manufacturing industry, the license for Spyder manufacturing in the space of s
Authentic Partners with Unified Accessories for Izod Belts and Small Leather Goods
13 Feb 2025
Authentic Brands Group (Authentic) today announces a partnership with Unified Accessories (Unified), a leader in men’s accessories, for Izod belts and small leather goods. Designed, produced and distr
Authentic Partners with Sports Casuals International for Reebok Golf Expansion
02 Feb 2025
Authentic Brands Group (Authentic), a global brand development and licensing company, today announces a partnership with Sports Casuals International (SCI), a global sports apparel design and manufact
Authentic Brands Group Announces Strategic Partnership with Versa Group for Eddie Bauer and Vince Camuto Dress Shirts
22 Jan 2025
Authentic Brands Group (Authentic), a global brand development, marketing, and licensing company, today announces a new partnership with Versa Group, a leading manufacturer and distributor of apparel.
Authentic Brands Group Names Matt Maddox as President
13 Jan 2025
Authentic Brands Group (Authentic), a global brand development and licensing platform valued at $20 billion, is pleased to announce the appointment of Matt Maddox as President. Maddox is a highly acco
Featured
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
How Quaker Oats grabbed customers’ attention
By Kiron Kasbekar | 07 Mar 2024
Quaker Oats, the American food products giant that was created in 1901 through the merger of many older oat millers, and was acquired by a bigger foods giant, Pepsi, in 2001, has been an innovative company. One example of its innovativeness shows in its packaging – the cereal box it launched in 1915.
Company story – Cunard Line
By Kiron Kasbekar | 12 Jan 2024
The Cunard Line started its life in Glasgow in 1839 as the British and North American Royal Mail Steam-Packet Company when Samuel Cunard was awarded the first British transatlantic steamship mail contract.
Samuel Slater – textile tycoon or traitor?
By Kiron Kasbekar | 26 Dec 2023
Samuel Slater is a name that holds significant importance in the annals of American industrial history. Often referred to as the ‘Father of the American Factory System’, Slater's contributions played a pivotal role in shaping the nation’s industrial landscape.
Underwood Typewriter Company – an icon of the past
By Kiron Kasbekar | 21 Dec 2023
You’ve probably never heard of Underwood typewriters. For the company folded up in 1963 – 60 years ago. You may not even have seen and handled a typewriter, unless someone in your family owned one.
The rise and fall of Chrysler
By Kiron Kasbekar | 16 Dec 2023
A century ago, the American automobile industry was more crowded than a vegetable market on a Sunday morning, with such a wide variety of stuff on sale that buyers were spoilt for choice. Buyers could pick and choose, bargain, pay up and drive out with the newly purchased vehicle.
TRW – the tide turned
By Kiron Kasbekar | 13 Dec 2023
There used to be an American company called Thompson Ramo Wooldridge Inc. This company, which was a global supplier of automotive systems, modules, and components to car and truck manufacturers, started small, as most companies do. Then, as the automotive industry grew bigger, so did TRW.
The rise and fall of Nokia
By Aniket Gupta | 07 Dec 2023
My interest is stories about dominant companies that failed all of a sudden. These companies were once etched into people’s minds but have since become a symbol of nostalgia. One such company, which was the biggest in its industry before it failed catastrophically, is Nokia.
Yahoo!: The first king of the internet
By Aniket Gupta | 01 Dec 2023
The year is 1994. You go to the internet to search for a particular website, but there is no Google that could be used to search your desired website. What do you do? The answer is that you use Yahoo.
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