Authentic Brands Group
Hunter and Dunlop Protective Footwear Announce Partnership to Introduce the First-Ever Hunter Safety Boot in the US and Canada
21 Jul 2026
Hunter, the iconic British heritage brand, and Dunlop Protective Footwear, a global leader in protective footwear innovation, today announced a new partnership introducing the first-ever Hunter Safety Boot available in the US and Canada.
Authentic and Experience Group Announce Strategic Partnership for Lee® Across Europe
14 Jul 2026
Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform, today announced a new long-term partnership with Experience Group for Lee® across Europe. The part
Authentic and One Jeanswear Group Announce Strategic Partnership for Lee® in the U.S. and Canada
02 Jul 2026
Reebok Launches New Performance Football Boot: The Sidewinder 26 Elite FG
19 Jun 2026
Today, Reebok, the iconic sports culture brand, announces the launch of the all-new Sidewinder 26 Elite FG, a performance football boot designed for the modern game. Inspired by a 1996 archival design
Authentic Establishes Mexico City Headquarters to Drive Growth Across Latin America
19 Jun 2026
Authentic Brands Group (Authentic), a global brand and entertainment platform, has announced the opening of its Latin American headquarters in Mexico City. Located in Colonia Polanco, the new space wi
Featured
Typewriters, the office machines that preceded computers
By Kiron Kasbekar | 10 Apr 2025
You see office tables today equipped with desktop computers or laptops. But think of the 1970s, and what would you have been seeing?
Wishful thinking about cars
By Kiron Kasbekar | 05 Apr 2025
Donald Trump may be many things, but a good economist he is not. Accustomed to dictating terms to people he has worked with,
The history of safety glass
By Kiron Kasbekar | 26 Mar 2025
You probably already knew that the world’s VIPs move around in cars with bullet-proof glass windscreen and windows. But did you know that ‘bulletproof glass’ is not really bulletproof?
German silver: used in cutlery, music, electricals - but it’s not silver
By Kiron Kasbekar | 20 Mar 2025
This material, which was first developed in China, not Germany, and is an alloy of copper, nickel and zinc, has lost its sheen in home uses, but finds favor in electrical engineering.
Pioneers – the Wrights and Glenn Curtiss launched the aircraft industry
By Kiron Kasbekar | 17 Mar 2025
First Orville and Wilbur Wright flew their plane, the ‘Wright Flyer’, from near a small town called Kitty Hawk. Then Glenn Curtiss built planes with a very different system of controls, which has lasted until now.
What do aircraft have in common with bicycles and motorcycles?
By Kiron Kasbekar | 17 Mar 2025
From chains and sprockets to direct drives—If someone asked you what aircraft have in common with bicycles and motorcycles, how would you respond?
Radar’s ancestors: From sound mirrors to modern detection technology
By Kiron Kasbekar | 11 Mar 2025
Radar has become a well-settled technology today, especially in the field of navigation.
Nokia Bell Labs: innovations in communication, computing, technology
By Omar Almeida | 08 Mar 2025
Bell Laboratories, or Bell labs, which has now become Nokia Bell Labs, is one of the most renowned research and development organizations in the history of science and technology.
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
