Authentic Brands Group

Galactic to Launch SI Predict, a First-of- Its-Kind Prediction Platform Under License from Sports Illustrated
27 Mar 2025
The new platform turns fan predictions into interactive experiences. Galactic, a leading media predictions module and Sports Illustrated, the preeminent brand that celebrates sport and culture, have p

Authentic Partners with Belle Fashion to Drive Champion’s Business in Greater China
26 Mar 2025
Authentic Brands Group (Authentic), a global leader in brand development, marketing and licensing, has announced a strategic partnership with Belle Fashion Group (Belle Fashion), a leading enterprise

Authentic Brands Group Appoints Sanjeet Mehta as EVP, Head of India
20 Mar 2025
Authentic Brands Group (Authentic), a global brand development and licensing platform, is pleased to announce the appointment of Sanjeet Mehta as Executive Vice President, Head of India.

Dink It & Sip It: The Botanist and Prince Debut Limited-Edition Pickleball Collection That Takes You From the Court to Martini Hour
04 Mar 2025

Target Announces Strategic Partnership with Champion, Offering Stylish Activewear and Sporting Goods for All
26 Feb 2025
Target Corporation today announced a strategic partnership with the original American sportswear brand, Champion. The Champion collection for Target will offer a fresh take on Champion’s signature loo

Brooks Brothers Celebrates the 125th Anniversary of its Iconic Button-Down Collar Shirt
25 Feb 2025
Brooks Brothers, America’s longest-established retailer, is celebrating the milestone 125th anniversary of the iconic Button-Down Collar Shirt, or as it’s officially known, the “Original Polo® Button-

Authentic Partners with Galaxy Universal and Batra Group to Lead Reebok
19 Feb 2025
Authentic Brands Group (Authentic) today announced new partnerships for Reebok’s operations in the US, Europe and the UK. In the US, Galaxy Universal takes over Reebok’s footwear operation, retail sto

Authentic Brands Group Partners with Velocity Global Brands for Quiksilver Women’s
19 Feb 2025
Authentic Brands Group (Authentic), a global brand development and licensing platform, today announced a partnership with Velocity Global Brands (Velocity) for Quiksilver women’s apparel. Through the

Authentic Brands Group Partners with Majesty Brands for Volcom Socks
18 Feb 2025
Authentic Brands Group (Authentic) today announced a partnership for Volcom socks with Majesty Brands, a global leader in manufacturing and wholesale distribution of socks, sleepwear and intimates. Th
Featured

The history of safety glass
By Kiron Kasbekar | 26 Mar 2025
You probably already knew that the world’s VIPs move around in cars with bullet-proof glass windscreen and windows. But did you know that ‘bulletproof glass’ is not really bulletproof?

German silver: used in cutlery, music, electricals - but it’s not silver
By Kiron Kasbekar | 20 Mar 2025
This material, which was first developed in China, not Germany, and is an alloy of copper, nickel and zinc, has lost its sheen in home uses, but finds favor in electrical engineering.

Pioneers – the Wrights and Glenn Curtiss launched the aircraft industry
By Kiron Kasbekar | 17 Mar 2025
First Orville and Wilbur Wright flew their plane, the ‘Wright Flyer’, from near a small town called Kitty Hawk. Then Glenn Curtiss built planes with a very different system of controls, which has lasted until now.

What do aircraft have in common with bicycles and motorcycles?
By Kiron Kasbekar | 17 Mar 2025
From chains and sprockets to direct drives—If someone asked you what aircraft have in common with bicycles and motorcycles, how would you respond?

Radar’s ancestors: From sound mirrors to modern detection technology
By Kiron Kasbekar | 11 Mar 2025
Radar has become a well-settled technology today, especially in the field of navigation.

Nokia Bell Labs: innovations in communication, computing, technology
By Omar Almeida | 08 Mar 2025
Bell Laboratories, or Bell labs, which has now become Nokia Bell Labs, is one of the most renowned research and development organizations in the history of science and technology.

Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.

How Quaker Oats grabbed customers’ attention
By Kiron Kasbekar | 07 Mar 2024
Quaker Oats, the American food products giant that was created in 1901 through the merger of many older oat millers, and was acquired by a bigger foods giant, Pepsi, in 2001, has been an innovative company. One example of its innovativeness shows in its packaging – the cereal box it launched in 1915.

Company story – Cunard Line
By Kiron Kasbekar | 12 Jan 2024
The Cunard Line started its life in Glasgow in 1839 as the British and North American Royal Mail Steam-Packet Company when Samuel Cunard was awarded the first British transatlantic steamship mail contract.