Authentic Brands Group

Champion Unites with Boxing Icon Katie Taylor in a Bold, Multi-Year Partnership
12 Jun 2025
The global sportswear brand Champion has announced a new multi-year deal with the iconic Irish fighter Katie Taylor ahead of her trilogy fight against Amanda Serrano at Madison Square Garden, airing live on Netflix July 11th.

Champion Expands Sports Legacy with New Licensing Deal
10 Jun 2025
Champion, the legendary athletic wear brand with a rich history in sports and streetwear, is strengthening its connection to the game having secured rights to produce officially licensed apparel for t

Authentic Brands Group Establishes APAC Headquarters in Shanghai
10 Jun 2025
Authentic Brands Group, a global brand development and licensing platform, has announced the official launch of its APAC headquarters in Shanghai, China. It marks a significant milestone in the compan

KMI Brands and Ted Baker Celebrate Nearly Three Decades of Partnership
06 Jun 2025
KMI Brands and Ted Baker mark 27 years of successful collaboration in the beauty and fragrance sector, with a long-term renewal of a global licensing agreement under Ted Baker owner, Authentic Brands Group.

Authentic Expands Partnership with Boardriders Japan to Include Volcom and Spyder
03 Jun 2025
Authentic Brands Group (Authentic), a global brand development and licensing company, today announces the expansion of its partnership with Boardriders Japan (BRJ), with the addition of Volcom and Spyder.

Authentic Taps Slam Jam to Power Reebok’s Expansion Across North America and Europe
02 Jun 2025
Authentic Brands Group (Authentic) today announced a strategic partnership with Slam Jam, a cultural institution and premium lifestyle company and distributor, to expand Reebok’s presence across the U

Authentic Taps Chapters Brand Group to Bring Rockport to the UK and Ireland
30 May 2025
Authentic Brands Group, a global brand development and licensing platform, today announced a new partnership with Chapters Brand Group, a leading footwear distributor in the UK and Ireland. Under the

Champion Announces Long-Term Partnership with UFC Heavyweight Tom Aspinall and Launches Signature Collection
28 May 2025
Champion is proud to announce a new partnership with UFC Heavyweight Champion Tom Aspinall, launching with a new campaign and apparel range that redefines the modern fighter. This collaboration furthe

Quiksilver and Pacifico Combine Surf Adventure with the Spirit of Baja in New Surf Wear Collection
19 May 2025
Quiksilver and Pacifico have joined forces to release the third Iteration of its popular collaboration. Highlighting the brands’ shared love of surf trips and Baja California, Quiksilver x Pacifico fe
Featured

Typewriters, the office machines that preceded computers
By Kiron Kasbekar | 10 Apr 2025
You see office tables today equipped with desktop computers or laptops. But think of the 1970s, and what would you have been seeing?

Wishful thinking about cars
By Kiron Kasbekar | 05 Apr 2025
Donald Trump may be many things, but a good economist he is not. Accustomed to dictating terms to people he has worked with,

The history of safety glass
By Kiron Kasbekar | 26 Mar 2025
You probably already knew that the world’s VIPs move around in cars with bullet-proof glass windscreen and windows. But did you know that ‘bulletproof glass’ is not really bulletproof?

German silver: used in cutlery, music, electricals - but it’s not silver
By Kiron Kasbekar | 20 Mar 2025
This material, which was first developed in China, not Germany, and is an alloy of copper, nickel and zinc, has lost its sheen in home uses, but finds favor in electrical engineering.

Pioneers – the Wrights and Glenn Curtiss launched the aircraft industry
By Kiron Kasbekar | 17 Mar 2025
First Orville and Wilbur Wright flew their plane, the ‘Wright Flyer’, from near a small town called Kitty Hawk. Then Glenn Curtiss built planes with a very different system of controls, which has lasted until now.

What do aircraft have in common with bicycles and motorcycles?
By Kiron Kasbekar | 17 Mar 2025
From chains and sprockets to direct drives—If someone asked you what aircraft have in common with bicycles and motorcycles, how would you respond?

Radar’s ancestors: From sound mirrors to modern detection technology
By Kiron Kasbekar | 11 Mar 2025
Radar has become a well-settled technology today, especially in the field of navigation.

Nokia Bell Labs: innovations in communication, computing, technology
By Omar Almeida | 08 Mar 2025
Bell Laboratories, or Bell labs, which has now become Nokia Bell Labs, is one of the most renowned research and development organizations in the history of science and technology.

Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.