Authentic Brands Group
LA28 Announces Verified Multi-Platform Ticket Resale Program Opening in 2027
02 Apr 2026
Today, as LA28 approaches the first ticket drop of the Games, it has announced its verified multi-platform ticket resale program will open in 2027 with multiple points of access for LA28 ticket resale
DC Shoes Returns as Official Footwear Partner of Nitro Circus
26 Mar 2026
Nitro Circus, the the largest property in action sports, has today announced the return of DC Shoes as an official footwear partner of Nitro Circus, in the active lifestyle and skate shoe category, ma
Ubisoft and Authentic Announce Multi-Season Partnership for Riders Republic
23 Mar 2026
Today, Ubisoft and Authentic Brands Group (Authentic), a leading sports, media, entertainment and lifestyle platform, announced a partnership to bring Authentic’s renowned action and outdoor sports br
Prince Partners with C-Life Group to Expand Apparel Across North America
23 Mar 2026
Prince, a global racquet sports and lifestyle brand, today announced a partnership with C-Life Group, a wholesale apparel company, to design, manufacture, and distribute Prince apparel across the United States and Canada.
Reebok and GLDN PNT Announce Strategic Collaboration to Launch Exclusive Padel Apparel Collection
23 Mar 2026
Reebok, the iconic and irreverent sports culture brand, and GLDN PNT, an activewear racquet sports brand born from the community of padel, are joining forces to launch a performance-driven apparel collection designed for athletes and enthusiasts.
Juicy Couture Fragrances Introduces Viva La Juicy Elixir, a Prestige Eau De Perfume that Redefines an Iconic Scent with Bold Intensity
23 Mar 2026
Juicy Couture Fragrances has unveiled Viva La Juicy Elixir, an intensified and decadent new interpretation of the beloved Viva La Juicy fragrance. Launching under the Revlon Fragrances portfolio, Viva
Reebok Expands Football Roster with Signing of Elite European Defender Trevoh Chalobah
23 Mar 2026
Reebok, the iconic and irreverent sports culture brand, today announced a partnership with professional footballer Trevoh Chalobah, further strengthening the brand’s commitment to the global game.
Quiksilver Joins Forces With The Straw Hat Crew
23 Mar 2026
Quiksilver, together with Netflix and Tomorrow Studios, is proud to unveil its collection with ONE PIECE, based on the live action adaptation produced by Netflix and Tomorrow Studios. The 17-piece cap
Authentic Launches Worry-Free Purchase® Under New Partnership with Seel to Enhance Post-Purchase Experience for its Customers
23 Mar 2026
Today, Seel, the leading agentic post-purchase platform, announces its partnership with Authentic Brands Group (Authentic), a leading sports, media, entertainment and lifestyle platform. This collabor
Brooks Brothers Builds on a Legacy of Style Made Personal with “Make It Yours”
05 Mar 2026
For more than 200 years, Brooks Brothers has set the standard for classic American style. Worn by cultural icons across every field—from artists and writers to presidents and business leaders—the bran
Featured
Typewriters, the office machines that preceded computers
By Kiron Kasbekar | 10 Apr 2025
You see office tables today equipped with desktop computers or laptops. But think of the 1970s, and what would you have been seeing?
Wishful thinking about cars
By Kiron Kasbekar | 05 Apr 2025
Donald Trump may be many things, but a good economist he is not. Accustomed to dictating terms to people he has worked with,
The history of safety glass
By Kiron Kasbekar | 26 Mar 2025
You probably already knew that the world’s VIPs move around in cars with bullet-proof glass windscreen and windows. But did you know that ‘bulletproof glass’ is not really bulletproof?
German silver: used in cutlery, music, electricals - but it’s not silver
By Kiron Kasbekar | 20 Mar 2025
This material, which was first developed in China, not Germany, and is an alloy of copper, nickel and zinc, has lost its sheen in home uses, but finds favor in electrical engineering.
Pioneers – the Wrights and Glenn Curtiss launched the aircraft industry
By Kiron Kasbekar | 17 Mar 2025
First Orville and Wilbur Wright flew their plane, the ‘Wright Flyer’, from near a small town called Kitty Hawk. Then Glenn Curtiss built planes with a very different system of controls, which has lasted until now.
What do aircraft have in common with bicycles and motorcycles?
By Kiron Kasbekar | 17 Mar 2025
From chains and sprockets to direct drives—If someone asked you what aircraft have in common with bicycles and motorcycles, how would you respond?
Radar’s ancestors: From sound mirrors to modern detection technology
By Kiron Kasbekar | 11 Mar 2025
Radar has become a well-settled technology today, especially in the field of navigation.
Nokia Bell Labs: innovations in communication, computing, technology
By Omar Almeida | 08 Mar 2025
Bell Laboratories, or Bell labs, which has now become Nokia Bell Labs, is one of the most renowned research and development organizations in the history of science and technology.
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
