Authentic Brands Group

Authentic and Experience Group Announce Strategic Partnership for Lee® Across Europe

14 Jul 2026

Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform, today announced a new long-term partnership with Experience Group for Lee® across Europe. The part

Authentic Signs Definitive Agreement to Acquire Care Bears, Expanding its Entertainment Platform into Character IP

02 Jul 2026

Care Bears — Authentic Newsroom — Press Releases — Authentic Brands Group

02 Jul 2026

Authentic and One Jeanswear Group Announce Strategic Partnership for Lee® in the U.S. and Canada

02 Jul 2026

Lee — Authentic Newsroom — Press Releases — Authentic Brands Group

02 Jul 2026

Reebok Launches New Performance Football Boot: The Sidewinder 26 Elite FG

19 Jun 2026

Today, Reebok, the iconic sports culture brand, announces the launch of the all-new Sidewinder 26 Elite FG, a performance football boot designed for the modern game. Inspired by a 1996 archival design

Authentic Establishes Mexico City Headquarters to Drive Growth Across Latin America

19 Jun 2026

Authentic Brands Group (Authentic), a global brand and entertainment platform, has announced the opening of its Latin American headquarters in Mexico City. Located in Colonia Polanco, the new space wi

Travel + Leisure Co. Breaks Ground on Sports Illustrated Resorts Destination in Tuscaloosa, Alabama

28 May 2026

Travel + Leisure Co. (NYSE:TNL), a leading leisure travel company, today announced the groundbreaking of a new Sports Illustrated Resorts destination in Tuscaloosa, Alabama, marking the brand’s first ground-up development in a collegiate market.

Authentic Brands Group Signs Definitive Agreement to Acquire Lee

21 May 2026

Authentic Brands Group (Authentic), a global brand and entertainment platform, today announced a definitive agreement to acquire Lee, one of the most recognized and enduring names in global denim, from Kontoor Brands, Inc. (NYSE: KTB).

Authentic Brands Group Announces Leadership Evolution; Founder Jamie Salter Appoints Matt Maddox as President and Chief Executive Officer to Help Lead Next Phase of Global Growth

20 May 2026

Authentic Brands Group (“Authentic”), a global brand and entertainment platform, today announced a leadership evolution as it enters its next phase of growth. Founder Jamie Salter has transitioned fro

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