Authentic Brands Group
Unleashing Strength in Style: Reebok and F45 Training Launch Global Partnership to Elevate Community Fitness
16 Oct 2025
Reebok announced today a first-of-its-kind global partnership with F45 Training, one of the world’s fastest-growing fitness communities. The multi-year collaboration unites Reebok’s authority in perfo
Cymbio Expands Digital Commerce Partnership with Authentic Brands Group, Unlocking Holiday Growth
10 Oct 2025
Authentic Brands Group (Authentic), the owner of Reebok, Champion and other leading global brands, has expanded its partnership with Cymbio, a commerce orchestration platform that powers licensee-driven e-commerce and multi-channel connectivity.
Juicy Couture Names Angel Reese as Global Ambassador and Creative Collaborator
09 Oct 2025
Juicy Couture today announces two-time WNBA All-Star and cultural icon, Angel Reese, as its new global ambassador and creative collaborator. In this overall partnership, Reese steps into the spotlight
Addison Leads Lucky Brand Into Its Pop Star Era
22 Aug 2025
To kick off the fall season, Lucky Brand, a lifestyle brand rooted in Americana and self-expression, is proud to unveil its latest collaboration with global multi-hyphenate Addison Rae. Launching Augu
Authentic Brands Group to Acquire Majority Stake in Guess? Intellectual Property
21 Aug 2025
Authentic Brands Group, a global brand development and licensing platform, today announced that it has signed a definitive agreement to acquire a controlling ownership interest in substantially all of the intellectual property of Guess?.
Fluent, Inc. Adds Authentic Brands Group to Partner Network, Powering Post-Purchase Monetization Across Brand Portfolio
21 Aug 2025
Fluent, Inc, a leader in commerce media, today announced an expanded partnership with Authentic Brands Group, bringing a portfolio of iconic brands into Fluent’s growing network of commerce media part
Sports Illustrated Tickets and Washington Nationals Announce Multi-Year Partnership
29 Jul 2025
Sports Illustrated Tickets and Nationals team up to reimagine the fan experience; launc new ‘Sports Illustrated Tickets Club’ with SI Storytelling honoring Washington, D.C., sports history.
Featured
Typewriters, the office machines that preceded computers
By Kiron Kasbekar | 10 Apr 2025
You see office tables today equipped with desktop computers or laptops. But think of the 1970s, and what would you have been seeing?
Wishful thinking about cars
By Kiron Kasbekar | 05 Apr 2025
Donald Trump may be many things, but a good economist he is not. Accustomed to dictating terms to people he has worked with,
The history of safety glass
By Kiron Kasbekar | 26 Mar 2025
You probably already knew that the world’s VIPs move around in cars with bullet-proof glass windscreen and windows. But did you know that ‘bulletproof glass’ is not really bulletproof?
German silver: used in cutlery, music, electricals - but it’s not silver
By Kiron Kasbekar | 20 Mar 2025
This material, which was first developed in China, not Germany, and is an alloy of copper, nickel and zinc, has lost its sheen in home uses, but finds favor in electrical engineering.
Pioneers – the Wrights and Glenn Curtiss launched the aircraft industry
By Kiron Kasbekar | 17 Mar 2025
First Orville and Wilbur Wright flew their plane, the ‘Wright Flyer’, from near a small town called Kitty Hawk. Then Glenn Curtiss built planes with a very different system of controls, which has lasted until now.
What do aircraft have in common with bicycles and motorcycles?
By Kiron Kasbekar | 17 Mar 2025
From chains and sprockets to direct drives—If someone asked you what aircraft have in common with bicycles and motorcycles, how would you respond?
Radar’s ancestors: From sound mirrors to modern detection technology
By Kiron Kasbekar | 11 Mar 2025
Radar has become a well-settled technology today, especially in the field of navigation.
Nokia Bell Labs: innovations in communication, computing, technology
By Omar Almeida | 08 Mar 2025
Bell Laboratories, or Bell labs, which has now become Nokia Bell Labs, is one of the most renowned research and development organizations in the history of science and technology.
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
