Authentic Brands Group
Pottery Barn Teen Launches New Collaboration with Billabong
22 Apr 2026
Pottery Barn Teen, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led, and sustainable home retailer, announced today a new collaboration with Billab
Sperry Accelerates European Expansion Across Benelux and DACH Regions
21 Apr 2026
Sperry is officially taking its next step in a broader European journey, shifting focus to a comprehensive relaunch across the Benelux and DACH regions. Following a high-impact return to the UK and Ir
Sports Illustrated Resorts Announces New Resort Destination Near LSU in Baton Rouge
20 Apr 2026
Travel + Leisure Co., a leading leisure travel company, today announced plans for a new Sports Illustrated Resorts location in Baton Rouge, Louisiana. The development marks the experiential brand’s la
Sports Illustrated Resorts — Authentic Newsroom — Press Releases — Authentic Brands Group
20 Apr 2026
Reebok Elevates Fitness with New Strength Training Collection in Partnership with Stamina Products Inc.
20 Apr 2026
Reebok is officially expanding into the strength training space with the launch of an all-new strength collection. Developed in strategic partnership with Stamina Products Inc., this launch marks a si
ROXY Expands into Fragrance and Personal Care with Broken Top Brands
15 Apr 2026
ROXY, the first and only exclusively-female global action sports brand, is expanding into fragrance and personal care through a new partnership with Broken Top Brands – a female-founded, design-driven
Authentic Appoints NewRee Sports as the Core Operating Partner of Reebok in Mainland China, Hong Kong Region, and Macau Region
15 Apr 2026
Authentic Brands Group, a leading sports, media, entertainment and lifestyle platform, has appointed NewRee Sports as the core operating partner of Reebok in Mainland China, Hong Kong region, and Maca
Global Citizen NOW Returns to New York to Drive Urgent Action on Education, Energy, and Global Health
15 Apr 2026
Global Citizen NOW, the impact summit to end extreme poverty, returns to New York City for its fifth year on Thursday, May 14. This year, leaders in government, policy, advocacy, business, entertainme
Adrienne Vittadini Expands into Intimates Category Through Partnership with Sweet Apparel Inc.
15 Apr 2026
Adrienne Vittadini, a brand known for its timeless style, today announced a partnership with Sweet Apparel Inc, a fashion manufacturer delivering the latest trends in apparel for women and juniors. Th
Featured
Typewriters, the office machines that preceded computers
By Kiron Kasbekar | 10 Apr 2025
You see office tables today equipped with desktop computers or laptops. But think of the 1970s, and what would you have been seeing?
Wishful thinking about cars
By Kiron Kasbekar | 05 Apr 2025
Donald Trump may be many things, but a good economist he is not. Accustomed to dictating terms to people he has worked with,
The history of safety glass
By Kiron Kasbekar | 26 Mar 2025
You probably already knew that the world’s VIPs move around in cars with bullet-proof glass windscreen and windows. But did you know that ‘bulletproof glass’ is not really bulletproof?
German silver: used in cutlery, music, electricals - but it’s not silver
By Kiron Kasbekar | 20 Mar 2025
This material, which was first developed in China, not Germany, and is an alloy of copper, nickel and zinc, has lost its sheen in home uses, but finds favor in electrical engineering.
Pioneers – the Wrights and Glenn Curtiss launched the aircraft industry
By Kiron Kasbekar | 17 Mar 2025
First Orville and Wilbur Wright flew their plane, the ‘Wright Flyer’, from near a small town called Kitty Hawk. Then Glenn Curtiss built planes with a very different system of controls, which has lasted until now.
What do aircraft have in common with bicycles and motorcycles?
By Kiron Kasbekar | 17 Mar 2025
From chains and sprockets to direct drives—If someone asked you what aircraft have in common with bicycles and motorcycles, how would you respond?
Radar’s ancestors: From sound mirrors to modern detection technology
By Kiron Kasbekar | 11 Mar 2025
Radar has become a well-settled technology today, especially in the field of navigation.
Nokia Bell Labs: innovations in communication, computing, technology
By Omar Almeida | 08 Mar 2025
Bell Laboratories, or Bell labs, which has now become Nokia Bell Labs, is one of the most renowned research and development organizations in the history of science and technology.
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
