boAt
boAt Enters Premium Segment with the Launch of Lunar Series Smartwatches
17 May 2024
Taking premium aesthetics and tech to the next level, India’s #1 audio, and wearables brand boAt introduces the futuristic Lunar series smartwatches. Lunar Connect Pro and Lunar Call Pro — the industr
boAt Teams up With Three IPL Teams: Launches the #WearYourSmart Campaign This Cricket Season
17 May 2024
boAt, India’s No. 1 audio and wearable brand, has signed a new partnership with three Indian Premier League (IPL) teams—Royal Challengers Bangalore (RCB) and Gujarat Titans (GT)—as their official audi
boAt Enters the TWS Premium Segment with Nirvana Ion
17 May 2024
boAt is delighted to launch its first premium product in the TWS segment — the one-of-a-kind ‘Nirvana Ion’ True Wireless Earbuds.
boAt with KaHa Technologies Develops Smartwatches to Help Monitor and Diagnose Patients: Offering Primary, Preventive, and Customized Healthcare Data
17 May 2024
India’s #1 wearables brand, boAt has developed next-generation smartwatches with Singapore-based KaHa Technologies to offer primary, preventive, and customized healthcare data. These wearables can con
boAt launches #WatchHerPlay Campaign this Women's Day: Shakes Off Stereotypical Characterization of Women in Sports
17 May 2024
boAt launched the #WatchHerPlay campaign this Women's Day. The campaign celebrates the contribution of women in sports and encourages supporters & fans to watch the ongoing Women's Premier League (WPL) in full fervour and with zeal.
boAt Introduces Wave Flex Connect
17 May 2024
India’s #1 audio and wearables brand, boAt , introduces their next premium offering in the Bluetooth smartwatch market. Presenting the all-new boAt Wave Flex Connect BT Calling Smartwatch with a stunning 1.83” HD Display.
boAt Launches Rockerz 255 Max
15 May 2024
boAt, India’s No.1 audio and wearables brand, launches Rockerz 255 Max Bluetooth Wireless Neckband— a uniquely styled wearable that not only boasts a buffet of high-tech features but also keeps your entertainment running non-stop for 60+ hours.
boAt launches ‘Rockerz 378’, World’s 1st neckband with 3D Spatial Bionic Sound tuned by THX™
15 Feb 2024
India's leading audio and wearables brand, boAt, has introduced the Rockerz 378, a groundbreaking neckband featuring 3D Spatial Bionic Sound tuned by THX™. This flagship model boasts large dynamic
The Naysayers Are Wrong. boAt Celebrates the Indomitable Spirit of India.
07 Feb 2024
India has influenced the making of the modern world: Indian inventions and innovations in science, medicine, and mathematics has been significant. It gave the world the concept of 0, ayurveda, astrono
boAt to Unveil and Showcase the Best of Their 2023 line-up at CES - The Global Stage for Innovation
07 Feb 2024
India’s #1 Wearables brand, boAt has developed next-generation hearables through its ‘boAt Labs’ and will be showcasing some of their innovative products and technologies at the upcoming Consumer Elec
Featured
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
How Quaker Oats grabbed customers’ attention
By Kiron Kasbekar | 07 Mar 2024
Quaker Oats, the American food products giant that was created in 1901 through the merger of many older oat millers, and was acquired by a bigger foods giant, Pepsi, in 2001, has been an innovative company. One example of its innovativeness shows in its packaging – the cereal box it launched in 1915.
Company story – Cunard Line
By Kiron Kasbekar | 12 Jan 2024
The Cunard Line started its life in Glasgow in 1839 as the British and North American Royal Mail Steam-Packet Company when Samuel Cunard was awarded the first British transatlantic steamship mail contract.
Samuel Slater – textile tycoon or traitor?
By Kiron Kasbekar | 26 Dec 2023
Samuel Slater is a name that holds significant importance in the annals of American industrial history. Often referred to as the ‘Father of the American Factory System’, Slater's contributions played a pivotal role in shaping the nation’s industrial landscape.
Underwood Typewriter Company – an icon of the past
By Kiron Kasbekar | 21 Dec 2023
You’ve probably never heard of Underwood typewriters. For the company folded up in 1963 – 60 years ago. You may not even have seen and handled a typewriter, unless someone in your family owned one.
The rise and fall of Chrysler
By Kiron Kasbekar | 16 Dec 2023
A century ago, the American automobile industry was more crowded than a vegetable market on a Sunday morning, with such a wide variety of stuff on sale that buyers were spoilt for choice. Buyers could pick and choose, bargain, pay up and drive out with the newly purchased vehicle.
TRW – the tide turned
By Kiron Kasbekar | 13 Dec 2023
There used to be an American company called Thompson Ramo Wooldridge Inc. This company, which was a global supplier of automotive systems, modules, and components to car and truck manufacturers, started small, as most companies do. Then, as the automotive industry grew bigger, so did TRW.
The rise and fall of Nokia
By Aniket Gupta | 07 Dec 2023
My interest is stories about dominant companies that failed all of a sudden. These companies were once etched into people’s minds but have since become a symbol of nostalgia. One such company, which was the biggest in its industry before it failed catastrophically, is Nokia.
Yahoo!: The first king of the internet
By Aniket Gupta | 01 Dec 2023
The year is 1994. You go to the internet to search for a particular website, but there is no Google that could be used to search your desired website. What do you do? The answer is that you use Yahoo.
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