Boston Consulting Group
It's Time for Marketers to Move Beyond the Linear Funnel | BCG
17 Jan 2025
Discover how focusing on what truly drives influence while embracing AI power can transform media buying and execution for more precise, effective marketing
Canada’s Most Valuable Consumers Are Changing—Is Your Strategy? | BCG
16 Jan 2025
Canada's Boomers wield significant spending power—but they’re picky. Brands that build trust, offer fair prices, and mix digital with the human touch will thrive.
Neveen Awad
15 Jan 2025
Health Care Payers, Providers, Systems & ServicesIndustrial GoodsPublic Sector
How AI Tools Are Changing Recruitment | BCG
15 Jan 2025
AI is becoming crucial in recruitment, with some platforms recently introducing AI tools to assist recruiters in finding and screening candidates.
2024 Global Investor Survey: Risks and Valuations | BCG
15 Jan 2025
Discover BCG’S annual investor survey that offers a snapshot of over 540 global investors’ perspectives on market performance, risks, and management priorities.
M&A Outlook 2025: Expectations Are High | BCG
15 Jan 2025
After a turbulent year in 2024, declining inflation, lower rates, and recovering valuations have raised expectations for a 2025 M&A revival. Learn more.
How Digital & AI Will Reshape Health Care in 2025 | BCG
14 Jan 2025
BCG and BCG X experts discuss digital health trends, covering personalized medicine, automated workflows, and integrated ecosystems. Learn more now.
Navigating the Future with Strategic Foresight | BCG
14 Jan 2025
Discover how strategic foresight blends analytics, AI, and creative tools to help leaders anticipate, adapt to, and shape the future with confidence.
Hubs Offer a Solution to The Mineral Shortage | BCG
14 Jan 2025
Mineral hubs can not only address trade disruptions and the critical mineral supply gap but also offer significant economic opportunities. Learn more.
Featured
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
How Quaker Oats grabbed customers’ attention
By Kiron Kasbekar | 07 Mar 2024
Quaker Oats, the American food products giant that was created in 1901 through the merger of many older oat millers, and was acquired by a bigger foods giant, Pepsi, in 2001, has been an innovative company. One example of its innovativeness shows in its packaging – the cereal box it launched in 1915.
Company story – Cunard Line
By Kiron Kasbekar | 12 Jan 2024
The Cunard Line started its life in Glasgow in 1839 as the British and North American Royal Mail Steam-Packet Company when Samuel Cunard was awarded the first British transatlantic steamship mail contract.
Samuel Slater – textile tycoon or traitor?
By Kiron Kasbekar | 26 Dec 2023
Samuel Slater is a name that holds significant importance in the annals of American industrial history. Often referred to as the ‘Father of the American Factory System’, Slater's contributions played a pivotal role in shaping the nation’s industrial landscape.
Underwood Typewriter Company – an icon of the past
By Kiron Kasbekar | 21 Dec 2023
You’ve probably never heard of Underwood typewriters. For the company folded up in 1963 – 60 years ago. You may not even have seen and handled a typewriter, unless someone in your family owned one.
The rise and fall of Chrysler
By Kiron Kasbekar | 16 Dec 2023
A century ago, the American automobile industry was more crowded than a vegetable market on a Sunday morning, with such a wide variety of stuff on sale that buyers were spoilt for choice. Buyers could pick and choose, bargain, pay up and drive out with the newly purchased vehicle.
TRW – the tide turned
By Kiron Kasbekar | 13 Dec 2023
There used to be an American company called Thompson Ramo Wooldridge Inc. This company, which was a global supplier of automotive systems, modules, and components to car and truck manufacturers, started small, as most companies do. Then, as the automotive industry grew bigger, so did TRW.
The rise and fall of Nokia
By Aniket Gupta | 07 Dec 2023
My interest is stories about dominant companies that failed all of a sudden. These companies were once etched into people’s minds but have since become a symbol of nostalgia. One such company, which was the biggest in its industry before it failed catastrophically, is Nokia.
Yahoo!: The first king of the internet
By Aniket Gupta | 01 Dec 2023
The year is 1994. You go to the internet to search for a particular website, but there is no Google that could be used to search your desired website. What do you do? The answer is that you use Yahoo.
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