F.I.L.A
FILA & Lev Tanju Bring FILA+ to New York City for Limited Pop-Up
02 Oct 2024
Last night, September 9, FILA and Lev Tanju, Creative Director of FILA+, celebrated the first collection of the Italian sportswear brand’s new elevated offshoot with an “apericena” cocktail party...
FILA CELEBRATES THE NEW ERA OF THE BELLISSIMO CAMPAIGN IN AN EXCLUSIVE EVENT AND PRESENTS PROJECTS FOR 2025 - The Italian brand gathers national and international executives to share the brand’s global strategy
02 Oct 2024
(FILA BR) - September,09,2024 - The iconic Palácio dos Cedros in São Paulo was the setting for an exclusive event celebrating FILA's new era, bringing together business partners, press, and...
With a Bold New Campaign & Collection, FILA Raises the Bar on Performance Sportswear Style
13 Jul 2024
With a Bold New Campaign & Collection, FILA Raises the Bar on Performance Sportswear Style FILA’s new “Bellissimo” campaign and “CASA FILA Collection” celebrate the brand’s Italian heritage and...
Unveiling FILA+
19 Jun 2024
(FILA Luxembourg S.A.r.L.) - June,18, 2024 - FILA+, according to the vision of Lev Tanju finally gains physical presence. The crucial moment unleashes an unremitting and inclusive point of view....
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24 May 2024
FILA Continues as Official Apparel & Footwear Partner for Red Bull Half Court
22 Mar 2024
(FILA Luxembourg S.A.r.L.) - March 4, 2024 - FILA, a globally recognized sports brand, continues its partnership with Red Bull Half Court for a second year, uniting two brands that have influenced...
Featured
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
How Quaker Oats grabbed customers’ attention
By Kiron Kasbekar | 07 Mar 2024
Quaker Oats, the American food products giant that was created in 1901 through the merger of many older oat millers, and was acquired by a bigger foods giant, Pepsi, in 2001, has been an innovative company. One example of its innovativeness shows in its packaging – the cereal box it launched in 1915.
Company story – Cunard Line
By Kiron Kasbekar | 12 Jan 2024
The Cunard Line started its life in Glasgow in 1839 as the British and North American Royal Mail Steam-Packet Company when Samuel Cunard was awarded the first British transatlantic steamship mail contract.
Samuel Slater – textile tycoon or traitor?
By Kiron Kasbekar | 26 Dec 2023
Samuel Slater is a name that holds significant importance in the annals of American industrial history. Often referred to as the ‘Father of the American Factory System’, Slater's contributions played a pivotal role in shaping the nation’s industrial landscape.
Underwood Typewriter Company – an icon of the past
By Kiron Kasbekar | 21 Dec 2023
You’ve probably never heard of Underwood typewriters. For the company folded up in 1963 – 60 years ago. You may not even have seen and handled a typewriter, unless someone in your family owned one.
The rise and fall of Chrysler
By Kiron Kasbekar | 16 Dec 2023
A century ago, the American automobile industry was more crowded than a vegetable market on a Sunday morning, with such a wide variety of stuff on sale that buyers were spoilt for choice. Buyers could pick and choose, bargain, pay up and drive out with the newly purchased vehicle.
TRW – the tide turned
By Kiron Kasbekar | 13 Dec 2023
There used to be an American company called Thompson Ramo Wooldridge Inc. This company, which was a global supplier of automotive systems, modules, and components to car and truck manufacturers, started small, as most companies do. Then, as the automotive industry grew bigger, so did TRW.
The rise and fall of Nokia
By Aniket Gupta | 07 Dec 2023
My interest is stories about dominant companies that failed all of a sudden. These companies were once etched into people’s minds but have since become a symbol of nostalgia. One such company, which was the biggest in its industry before it failed catastrophically, is Nokia.
Yahoo!: The first king of the internet
By Aniket Gupta | 01 Dec 2023
The year is 1994. You go to the internet to search for a particular website, but there is no Google that could be used to search your desired website. What do you do? The answer is that you use Yahoo.
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