Ferrari
The most anticipated test
19 Dec 2024
The subsequent test, however, was even more demanding: the championship races. Scheduled for the United States and Europe, the 296 Challenge generated enthusiasm exceeding all expectations, leading to
Ciao Carlos
18 Dec 2024
That is only because Carlos Sainz senior is a legend in the world of rally driving, so it would require an unusual change of career path on Carlos’ part, the kind which very few racers have ever tried
Spot the Difference
11 Dec 2024
“This is a technology that is perfectly suited to a precise need: digitally checking the surface of a historic Ferrari when it arrives in our department, so that we can then compare it with historical
'Like your first morning coffee'
06 Dec 2024
Yet, Antoine Fuqua doesn’t carry himself like a superstar. In fact, quite the opposite. The American director, who has been in Italy in recent weeks to look at some future projects, made a swift visit
Let the Gaming Begin
06 Dec 2024
The venue itself features a sleek black and red floor-to-ceiling aesthetic throughout, as well as top-tier gaming stations equipped with high-performance PCs and the latest consoles. All in all, it’s
A Taste of the Cavallino
03 Dec 2024
And now, in the run-up to the 2024 holiday season, you can give a unique taste of the Ristorante Cavallino to loved ones and friends. The Cavallino’s new range of products have been designed to be giv
The Testa Rossa Awards 2024
26 Nov 2024
The Prancing Horse is recognised worldwide as a symbol of automotive excellence; a hallmark of cutting-edge design and technology. Yet it’s not just the drivers, designers and engineers who enjoy cele
Ferrari's Turbo Milestone
21 Nov 2024
It was the last race of a tragic yet successful season. Ferrari’s new turbo car would win three races, as well as the coveted constructor’s title. Yet Gilles Villeneuve – said to be Enzo Ferrari’s fav
A new breed of spider
19 Nov 2024
The V12 spider is how the Ferrari story began, and a new version is the latest chapter in the long and noble history of series production Ferraris. The new 12Cilindri Spider draws design inspiration f
Featured
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
How Quaker Oats grabbed customers’ attention
By Kiron Kasbekar | 07 Mar 2024
Quaker Oats, the American food products giant that was created in 1901 through the merger of many older oat millers, and was acquired by a bigger foods giant, Pepsi, in 2001, has been an innovative company. One example of its innovativeness shows in its packaging – the cereal box it launched in 1915.
Company story – Cunard Line
By Kiron Kasbekar | 12 Jan 2024
The Cunard Line started its life in Glasgow in 1839 as the British and North American Royal Mail Steam-Packet Company when Samuel Cunard was awarded the first British transatlantic steamship mail contract.
Samuel Slater – textile tycoon or traitor?
By Kiron Kasbekar | 26 Dec 2023
Samuel Slater is a name that holds significant importance in the annals of American industrial history. Often referred to as the ‘Father of the American Factory System’, Slater's contributions played a pivotal role in shaping the nation’s industrial landscape.
Underwood Typewriter Company – an icon of the past
By Kiron Kasbekar | 21 Dec 2023
You’ve probably never heard of Underwood typewriters. For the company folded up in 1963 – 60 years ago. You may not even have seen and handled a typewriter, unless someone in your family owned one.
The rise and fall of Chrysler
By Kiron Kasbekar | 16 Dec 2023
A century ago, the American automobile industry was more crowded than a vegetable market on a Sunday morning, with such a wide variety of stuff on sale that buyers were spoilt for choice. Buyers could pick and choose, bargain, pay up and drive out with the newly purchased vehicle.
TRW – the tide turned
By Kiron Kasbekar | 13 Dec 2023
There used to be an American company called Thompson Ramo Wooldridge Inc. This company, which was a global supplier of automotive systems, modules, and components to car and truck manufacturers, started small, as most companies do. Then, as the automotive industry grew bigger, so did TRW.
The rise and fall of Nokia
By Aniket Gupta | 07 Dec 2023
My interest is stories about dominant companies that failed all of a sudden. These companies were once etched into people’s minds but have since become a symbol of nostalgia. One such company, which was the biggest in its industry before it failed catastrophically, is Nokia.
Yahoo!: The first king of the internet
By Aniket Gupta | 01 Dec 2023
The year is 1994. You go to the internet to search for a particular website, but there is no Google that could be used to search your desired website. What do you do? The answer is that you use Yahoo.
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