Ferrari
Big John
14 Nov 2024
But the youngster was on his way and started racing motorbikes in 1950 at local level, before turning pro in 1952. He made his Motorcycle World Championship debut aboard a Norton, before switching to
New Power Generation
12 Nov 2024
Reflecting this distinct spirit of the island and the next generations, the tour created a dynamic force field between moments of tranquillity at the wellbeing retreat Es Racó d’Artà and vibrant momen
The Family Silver
07 Nov 2024
Fernando’s first opportunity to own a Ferrari came with a 458 Italia in Rosso Corsa, but that’s the only red Ferrari he’s ever owned. “I came to realise that a Ferrari doesn’t have to be red. I’ve had
Tailor Made for the Hand
05 Nov 2024
The Maranello Clutch undergoes the same painting process as the cars, which includes 21 different stages that use cutting-edge machinery and specific colour- mixing recipes to obtain various kinds of
THE GREAT SHOWDOWN
31 Oct 2024
Emerson left the team practically overnight and for the 1974 season the Brazilian racer signed for McLaren, a team that in those days had won just eight Grand Prix and was not considered by anyone as
Shrine to Ferrari
29 Oct 2024
The character 和 (wa) best expresses the spirit of the Japanese people. In addition to meaning ‘gentle’ and ‘non-confrontational’, it also means ‘to harmonise’ or ‘to bring into accord’. 倭 (wa) was als
Growing Fast
24 Oct 2024
In the run-up to this year’s Formula One United States Grand Prix – which took place on October 20th and saw Ferrari drivers Charles Leclerc and Carlos Sainz taking first and second place respectively
The Ferrari F80: a car from the future
22 Oct 2024
The Finali Mondiali, the final event of Ferrari’s race season, provided the outstanding setting for the F80’s presentation and was held at the Autodromo Enzo e Dino Ferrari in Imola from 15 to 21 Octo
Racing Past
15 Oct 2024
Taking place on the often treacherous and poorly surfaced public roads that wound precariously around Sicily, heroic ‘piloti’ such as Stirling Moss, Jean Manuel Fangio and Tazio Nuvolari earned their
1 min
14 Oct 2024
This Monday, four drivers from as many different countries, Australia, Belgium, Italy and the United Kingdom, have gathered in Maranello, at the Scuderia Ferrari headquarters to take part in this year
Featured
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
How Quaker Oats grabbed customers’ attention
By Kiron Kasbekar | 07 Mar 2024
Quaker Oats, the American food products giant that was created in 1901 through the merger of many older oat millers, and was acquired by a bigger foods giant, Pepsi, in 2001, has been an innovative company. One example of its innovativeness shows in its packaging – the cereal box it launched in 1915.
Company story – Cunard Line
By Kiron Kasbekar | 12 Jan 2024
The Cunard Line started its life in Glasgow in 1839 as the British and North American Royal Mail Steam-Packet Company when Samuel Cunard was awarded the first British transatlantic steamship mail contract.
Samuel Slater – textile tycoon or traitor?
By Kiron Kasbekar | 26 Dec 2023
Samuel Slater is a name that holds significant importance in the annals of American industrial history. Often referred to as the ‘Father of the American Factory System’, Slater's contributions played a pivotal role in shaping the nation’s industrial landscape.
Underwood Typewriter Company – an icon of the past
By Kiron Kasbekar | 21 Dec 2023
You’ve probably never heard of Underwood typewriters. For the company folded up in 1963 – 60 years ago. You may not even have seen and handled a typewriter, unless someone in your family owned one.
The rise and fall of Chrysler
By Kiron Kasbekar | 16 Dec 2023
A century ago, the American automobile industry was more crowded than a vegetable market on a Sunday morning, with such a wide variety of stuff on sale that buyers were spoilt for choice. Buyers could pick and choose, bargain, pay up and drive out with the newly purchased vehicle.
TRW – the tide turned
By Kiron Kasbekar | 13 Dec 2023
There used to be an American company called Thompson Ramo Wooldridge Inc. This company, which was a global supplier of automotive systems, modules, and components to car and truck manufacturers, started small, as most companies do. Then, as the automotive industry grew bigger, so did TRW.
The rise and fall of Nokia
By Aniket Gupta | 07 Dec 2023
My interest is stories about dominant companies that failed all of a sudden. These companies were once etched into people’s minds but have since become a symbol of nostalgia. One such company, which was the biggest in its industry before it failed catastrophically, is Nokia.
Yahoo!: The first king of the internet
By Aniket Gupta | 01 Dec 2023
The year is 1994. You go to the internet to search for a particular website, but there is no Google that could be used to search your desired website. What do you do? The answer is that you use Yahoo.
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