Ferrari
8 min
19 May 2024
WeatherTech Raceway Laguna Seca brought new opportunities, changing conditions and captivating racing for Ferrari Challenge North America on Saturday.
Glory Boys
16 May 2024
Now, post-war, life, a frenetic re-birth, with the blood of the piloti – racing drivers – an ingredient that is more essential than tragic, because this is the cost of it all. Drivers as heroes to be
A Celebration Of The Front-Engine Ferrari V12
14 May 2024
But while this fabled powerplant is well-known as the beating heart of Ferrari’s classic GT cars, the history of the Ferrari V12 engine goes back a little further. Indeed, the marque’s very first car,
26 min
13 May 2024
The highly anticipated Ferrari Challenge Trofeo Pirelli Japan Round 2 Race 2 took place at the illustrious Fuji Speedway. As expected, two skilled drivers claimed the coveted Trofeo Pirelli title, whi
Miami Bound
09 May 2024
The week started on Sunday April 28th with the Cavalcade International, an exclusive four-day touring event for some of Ferrari’s most important clients, which saw privately-owned Prancing Horses from
34 min
08 May 2024
The race – which unfolded with a commanding presence of three Ferrari 499Ps in the top three grid positions – saw the duo in the iconic red liveries, followed by the number 83 AF Corse entry driven by
Ferrari 12Cilindri – Born to thrill
03 May 2024
The 12 Cilindri’s 830 cv power output – with maximum revs rising to 9500 rpm – and sophisticated electronic controls seem to point to a watershed with respect to the Gran Turismo cars of the 1950s and
21 Apr
02 May 2024
The 6 Hours of Imola, the second round of the FIA WEC 2024, concluded with AF Corse’s Ferrari 499P number 83 securing victory in the FIA World Cup for Hypercar Teams. Official Prancing Horse drivers R
America Calling – Cavalcade 2024
02 May 2024
Nashville, Tennessee, is the home of musical legends Dolly Parton, Willie Nelson and Johnny Cash. It’s a city built on big reputations and loud noise, and the Cavalcade parade is right at home. The un
43 min
29 Apr 2024
The Ferrari 296 GT3 of the Emil Frey Racing team clinched victory at Oschersleben in the opening race of the 2024 DTM season. The Prancing Horse also secured wins in Portugal at the Portimão circuit in the International GT Open and GT Cup Europe.
Featured
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
How Quaker Oats grabbed customers’ attention
By Kiron Kasbekar | 07 Mar 2024
Quaker Oats, the American food products giant that was created in 1901 through the merger of many older oat millers, and was acquired by a bigger foods giant, Pepsi, in 2001, has been an innovative company. One example of its innovativeness shows in its packaging – the cereal box it launched in 1915.
Company story – Cunard Line
By Kiron Kasbekar | 12 Jan 2024
The Cunard Line started its life in Glasgow in 1839 as the British and North American Royal Mail Steam-Packet Company when Samuel Cunard was awarded the first British transatlantic steamship mail contract.
Samuel Slater – textile tycoon or traitor?
By Kiron Kasbekar | 26 Dec 2023
Samuel Slater is a name that holds significant importance in the annals of American industrial history. Often referred to as the ‘Father of the American Factory System’, Slater's contributions played a pivotal role in shaping the nation’s industrial landscape.
Underwood Typewriter Company – an icon of the past
By Kiron Kasbekar | 21 Dec 2023
You’ve probably never heard of Underwood typewriters. For the company folded up in 1963 – 60 years ago. You may not even have seen and handled a typewriter, unless someone in your family owned one.
The rise and fall of Chrysler
By Kiron Kasbekar | 16 Dec 2023
A century ago, the American automobile industry was more crowded than a vegetable market on a Sunday morning, with such a wide variety of stuff on sale that buyers were spoilt for choice. Buyers could pick and choose, bargain, pay up and drive out with the newly purchased vehicle.
TRW – the tide turned
By Kiron Kasbekar | 13 Dec 2023
There used to be an American company called Thompson Ramo Wooldridge Inc. This company, which was a global supplier of automotive systems, modules, and components to car and truck manufacturers, started small, as most companies do. Then, as the automotive industry grew bigger, so did TRW.
The rise and fall of Nokia
By Aniket Gupta | 07 Dec 2023
My interest is stories about dominant companies that failed all of a sudden. These companies were once etched into people’s minds but have since become a symbol of nostalgia. One such company, which was the biggest in its industry before it failed catastrophically, is Nokia.
Yahoo!: The first king of the internet
By Aniket Gupta | 01 Dec 2023
The year is 1994. You go to the internet to search for a particular website, but there is no Google that could be used to search your desired website. What do you do? The answer is that you use Yahoo.
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