Fjällräven

Fjällräven launches the Forever Fjällräven Club in Sweden

26 Jan 2026

Fjällräven today announces the Swedish launch of the Forever Fjällräven Club, its new loyalty and membership program. The Forever Fjällräven Club goes beyond traditional loyalty schemes. Members earn

Fjällräven Classic 2026 welcomes everyone to multi-day trekking

20 Jan 2026

In 2026, Fjällräven Classic again opens the outdoors to everyone who’s interested in multi-day trekking, from newcomers to seasoned trekkers. Taking place across four continents from July to December

Trek lightweight, the Fjällräven Way

19 Dec 2025

Swedish outdoor brand expands its lightweight offering with a new collection in summer 2026. For Fjällräven, ‘lightness’ runs deeper than weight. It’s aboutmoving through nature with presence, balance

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