Fjällräven
LONG LIVE YOUR EXPEDITION
10 Sep 2024
The Fjällräven Expedition Down Jacket, made to keep you warm in the harshest of conditions, has changed very little in the 50 years since its launch. This is testament to the functionality, durability
Fjällräven Polar 2025
02 Sep 2024
In April 2025, Fjällräven Polar is once again bringing together 20 people from across the globe for a 300-kilometre expedition across the Scandinavian Arctic tundra. During the journey, participants d
Sustainability, durability and CSR 2023
17 Jun 2024
Fjällräven believes transparent communication about sustainability and other CSR topics, that everyone can learn from and enjoy, is the way forward. Plus, with more people committed to minimising thei
Summer trekking for everyone
07 Jun 2024
As summer arrives and the outdoors calls, it’s time to gear up for adventure. Whether you’re experienced or new to exploring, it’s prime time to get out there and discover new trails and experiences.
Kånken Art 2024
26 Mar 2024
Fjällräven is launching the sixth edition of Kånken Art on April 15. Kånken Art is a project that asks renowned artists to express their relationship to nature while using a Kånken backpack as their c
Fjällräven Classic 2024
05 Feb 2024
In 2024, Fjällräven Classic is celebrating its 20th anniversary of trekking the Fjällräven way. Recognising this milestone, Fjällräven Classic is expanding to Chile for the first time and Fjällräven C
Featured
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
How Quaker Oats grabbed customers’ attention
By Kiron Kasbekar | 07 Mar 2024
Quaker Oats, the American food products giant that was created in 1901 through the merger of many older oat millers, and was acquired by a bigger foods giant, Pepsi, in 2001, has been an innovative company. One example of its innovativeness shows in its packaging – the cereal box it launched in 1915.
Company story – Cunard Line
By Kiron Kasbekar | 12 Jan 2024
The Cunard Line started its life in Glasgow in 1839 as the British and North American Royal Mail Steam-Packet Company when Samuel Cunard was awarded the first British transatlantic steamship mail contract.
Samuel Slater – textile tycoon or traitor?
By Kiron Kasbekar | 26 Dec 2023
Samuel Slater is a name that holds significant importance in the annals of American industrial history. Often referred to as the ‘Father of the American Factory System’, Slater's contributions played a pivotal role in shaping the nation’s industrial landscape.
Underwood Typewriter Company – an icon of the past
By Kiron Kasbekar | 21 Dec 2023
You’ve probably never heard of Underwood typewriters. For the company folded up in 1963 – 60 years ago. You may not even have seen and handled a typewriter, unless someone in your family owned one.
The rise and fall of Chrysler
By Kiron Kasbekar | 16 Dec 2023
A century ago, the American automobile industry was more crowded than a vegetable market on a Sunday morning, with such a wide variety of stuff on sale that buyers were spoilt for choice. Buyers could pick and choose, bargain, pay up and drive out with the newly purchased vehicle.
TRW – the tide turned
By Kiron Kasbekar | 13 Dec 2023
There used to be an American company called Thompson Ramo Wooldridge Inc. This company, which was a global supplier of automotive systems, modules, and components to car and truck manufacturers, started small, as most companies do. Then, as the automotive industry grew bigger, so did TRW.
The rise and fall of Nokia
By Aniket Gupta | 07 Dec 2023
My interest is stories about dominant companies that failed all of a sudden. These companies were once etched into people’s minds but have since become a symbol of nostalgia. One such company, which was the biggest in its industry before it failed catastrophically, is Nokia.
Yahoo!: The first king of the internet
By Aniket Gupta | 01 Dec 2023
The year is 1994. You go to the internet to search for a particular website, but there is no Google that could be used to search your desired website. What do you do? The answer is that you use Yahoo.
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