ID Fresh Food
iD Fresh announces Rajat Diwaker as India CEO, Mustafa becomes Global CEO
20 Aug 2024
Rajat comes with two decades of experience in the FMCG industry. In his last role, he served as the Managing Director of Marico Bangladesh. He is also a director on the board of Foreign Investors Cham
iD Fresh Food unveils four variants of Chutney on World Dosa Day
20 Aug 2024
These variants will be launched in Bangalore followed by the other cities in the next two months.
iD Fresh partners with Tata Motors; inducts the first batch of zero-emission Ace EVs
20 Aug 2024
YourStory presents the daily news roundup from the Indian startup ecosystem and beyond. Here's the roundup for Wednesday, March 20, 2024.
Authenticity first: Why iD Fresh Food is seeking grandmas' approval for its 'TransparenSee'
20 Aug 2024
iD Fresh Food secures a third of its revenue from UAE market in just six months
20 Aug 2024
Founded in 2005, iD Fresh Food is a company that makes fresh and natural ready-to-cook food. It was started by PC Musthafa and his four cousins with nothing more than ₹50,000, a grinder, a mixer and a second-hand scooty.
iD Fresh Food introduces glue stick design inspired butterstick
20 Aug 2024
iD Fresh Food has launched Twist and Spread Butterstick, a product designed to make butter spreading easier and more convenient. It is available in all major markets and priced at ₹69 (50 gm). The com
‘My father earned 10 rupees a day.' : iD Fresh Food CEO Musthafa reveals how he helped family during poverty
20 Aug 2024
Musthafa shared that during his formative years, he and his siblings undertook various odd jobs to contribute to the family's financial well-being. Tasks such as collecting firewood became part o
How to build an FMCG brand? Melt
20 Aug 2024
Battered by a rough childhood and moulded by values of a village life, PC Musthafa was driven to build a venture where money was made in the right way, for the right cause. The proof is in the batter
iD Fresh launches innovative pour-to-perfection Coffee Liquid Bottle
20 Aug 2024
The pour-to-perfection bottle, designed to resemble a cup and a dabara (filter coffee tumbler).
iD Runs on IT and lots of engineering
20 Aug 2024
India Business News: PC Musthafaâs company has innovated a slew of products since it pioneered packaged idli/dosa batter, and has used information technology to great effe.
Featured
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
How Quaker Oats grabbed customers’ attention
By Kiron Kasbekar | 07 Mar 2024
Quaker Oats, the American food products giant that was created in 1901 through the merger of many older oat millers, and was acquired by a bigger foods giant, Pepsi, in 2001, has been an innovative company. One example of its innovativeness shows in its packaging – the cereal box it launched in 1915.
Company story – Cunard Line
By Kiron Kasbekar | 12 Jan 2024
The Cunard Line started its life in Glasgow in 1839 as the British and North American Royal Mail Steam-Packet Company when Samuel Cunard was awarded the first British transatlantic steamship mail contract.
Samuel Slater – textile tycoon or traitor?
By Kiron Kasbekar | 26 Dec 2023
Samuel Slater is a name that holds significant importance in the annals of American industrial history. Often referred to as the ‘Father of the American Factory System’, Slater's contributions played a pivotal role in shaping the nation’s industrial landscape.
Underwood Typewriter Company – an icon of the past
By Kiron Kasbekar | 21 Dec 2023
You’ve probably never heard of Underwood typewriters. For the company folded up in 1963 – 60 years ago. You may not even have seen and handled a typewriter, unless someone in your family owned one.
The rise and fall of Chrysler
By Kiron Kasbekar | 16 Dec 2023
A century ago, the American automobile industry was more crowded than a vegetable market on a Sunday morning, with such a wide variety of stuff on sale that buyers were spoilt for choice. Buyers could pick and choose, bargain, pay up and drive out with the newly purchased vehicle.
TRW – the tide turned
By Kiron Kasbekar | 13 Dec 2023
There used to be an American company called Thompson Ramo Wooldridge Inc. This company, which was a global supplier of automotive systems, modules, and components to car and truck manufacturers, started small, as most companies do. Then, as the automotive industry grew bigger, so did TRW.
The rise and fall of Nokia
By Aniket Gupta | 07 Dec 2023
My interest is stories about dominant companies that failed all of a sudden. These companies were once etched into people’s minds but have since become a symbol of nostalgia. One such company, which was the biggest in its industry before it failed catastrophically, is Nokia.
Yahoo!: The first king of the internet
By Aniket Gupta | 01 Dec 2023
The year is 1994. You go to the internet to search for a particular website, but there is no Google that could be used to search your desired website. What do you do? The answer is that you use Yahoo.
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