ID Fresh Food
iD Fresh announces Rajat Diwaker as India CEO, Mustafa becomes Global CEO
20 Aug 2024
Rajat comes with two decades of experience in the FMCG industry. In his last role, he served as the Managing Director of Marico Bangladesh. He is also a director on the board of Foreign Investors Cham
iD Fresh Food unveils four variants of Chutney on World Dosa Day
20 Aug 2024
These variants will be launched in Bangalore followed by the other cities in the next two months.
iD Fresh partners with Tata Motors; inducts the first batch of zero-emission Ace EVs
20 Aug 2024
YourStory presents the daily news roundup from the Indian startup ecosystem and beyond. Here's the roundup for Wednesday, March 20, 2024.
Authenticity first: Why iD Fresh Food is seeking grandmas' approval for its 'TransparenSee'
20 Aug 2024
iD Fresh Food secures a third of its revenue from UAE market in just six months
20 Aug 2024
Founded in 2005, iD Fresh Food is a company that makes fresh and natural ready-to-cook food. It was started by PC Musthafa and his four cousins with nothing more than ₹50,000, a grinder, a mixer and a second-hand scooty.
iD Fresh Food introduces glue stick design inspired butterstick
20 Aug 2024
iD Fresh Food has launched Twist and Spread Butterstick, a product designed to make butter spreading easier and more convenient. It is available in all major markets and priced at ₹69 (50 gm). The com
‘My father earned 10 rupees a day.' : iD Fresh Food CEO Musthafa reveals how he helped family during poverty
20 Aug 2024
Musthafa shared that during his formative years, he and his siblings undertook various odd jobs to contribute to the family's financial well-being. Tasks such as collecting firewood became part o
How to build an FMCG brand? Melt
20 Aug 2024
Battered by a rough childhood and moulded by values of a village life, PC Musthafa was driven to build a venture where money was made in the right way, for the right cause. The proof is in the batter
iD Fresh launches innovative pour-to-perfection Coffee Liquid Bottle
20 Aug 2024
The pour-to-perfection bottle, designed to resemble a cup and a dabara (filter coffee tumbler).
iD Runs on IT and lots of engineering
20 Aug 2024
India Business News: PC Musthafaâs company has innovated a slew of products since it pioneered packaged idli/dosa batter, and has used information technology to great effe.
Featured
The history of safety glass
By Kiron Kasbekar | 26 Mar 2025
You probably already knew that the world’s VIPs move around in cars with bullet-proof glass windscreen and windows. But did you know that ‘bulletproof glass’ is not really bulletproof?
German silver: used in cutlery, music, electricals - but it’s not silver
By Kiron Kasbekar | 20 Mar 2025
This material, which was first developed in China, not Germany, and is an alloy of copper, nickel and zinc, has lost its sheen in home uses, but finds favor in electrical engineering.
Pioneers – the Wrights and Glenn Curtiss launched the aircraft industry
By Kiron Kasbekar | 17 Mar 2025
First Orville and Wilbur Wright flew their plane, the ‘Wright Flyer’, from near a small town called Kitty Hawk. Then Glenn Curtiss built planes with a very different system of controls, which has lasted until now.
What do aircraft have in common with bicycles and motorcycles?
By Kiron Kasbekar | 17 Mar 2025
From chains and sprockets to direct drives—If someone asked you what aircraft have in common with bicycles and motorcycles, how would you respond?
Radar’s ancestors: From sound mirrors to modern detection technology
By Kiron Kasbekar | 11 Mar 2025
Radar has become a well-settled technology today, especially in the field of navigation.
Nokia Bell Labs: innovations in communication, computing, technology
By Omar Almeida | 08 Mar 2025
Bell Laboratories, or Bell labs, which has now become Nokia Bell Labs, is one of the most renowned research and development organizations in the history of science and technology.
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
How Quaker Oats grabbed customers’ attention
By Kiron Kasbekar | 07 Mar 2024
Quaker Oats, the American food products giant that was created in 1901 through the merger of many older oat millers, and was acquired by a bigger foods giant, Pepsi, in 2001, has been an innovative company. One example of its innovativeness shows in its packaging – the cereal box it launched in 1915.
Company story – Cunard Line
By Kiron Kasbekar | 12 Jan 2024
The Cunard Line started its life in Glasgow in 1839 as the British and North American Royal Mail Steam-Packet Company when Samuel Cunard was awarded the first British transatlantic steamship mail contract.
