Maruti
Maruti Suzuki unveils its first electric SUV - e VITARA
17 Jan 2025
Demonstrating its commitment to decarbonisation and joy of mobility for all, Maruti Suzuki India Limited (MSIL) today unveiled its first BEV (Battery Electric Vehicle) SUV – the e VITARA, along with t
India’s pride and partner in progress : Maruti Suzuki Eeco turns 15
15 Jan 2025
Maruti Suzuki India Limited (MSIL), the country's largest passenger vehicle manufacturer, today, announced that its Eeco has completed 15 years in the country.
Maruti Suzuki Unveils ‘e For Me’: A Vision for India’s Electric Future
08 Jan 2025
Maruti Suzuki India Limited (MSIL), the country's largest passenger vehicle manufacturer, today, announced its progressive blueprint for electric mobility, christened ‘e For Me’.
Maruti Suzuki sales in December 2024
01 Jan 2025
India’s most desired sedan, Maruti Suzuki Dzire, surpasses 3 million production milestone
30 Dec 2024
Statement from Mr R C Bhargava, Chairman, Maruti Suzuki India Limited on passing of Mr Osamu Suzuki
27 Dec 2024
Maruti Suzuki teases its first eBorn Electric SUV; Signals robust EV ecosystem for seamless ownership experience
20 Dec 2024
Maruti Suzuki India Limited (MSIL), the country's largest passenger vehicle manufacturer, is poised to transform electric mobility in India.
Maruti Suzuki signs Memorandum of Agreement with the Transport Department, Government of Bihar to automate 5 driving test tracks under its CSR initiative
18 Dec 2024
Maruti Suzuki India Limited (MSIL) signed the Memorandum of Agreement (MoA) with the Transport Department, Government of Bihar to automate driving license test tracks at Bhagalpur, Darbhanga, Gaya, Purnia and Saran.
Featured
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
How Quaker Oats grabbed customers’ attention
By Kiron Kasbekar | 07 Mar 2024
Quaker Oats, the American food products giant that was created in 1901 through the merger of many older oat millers, and was acquired by a bigger foods giant, Pepsi, in 2001, has been an innovative company. One example of its innovativeness shows in its packaging – the cereal box it launched in 1915.
Company story – Cunard Line
By Kiron Kasbekar | 12 Jan 2024
The Cunard Line started its life in Glasgow in 1839 as the British and North American Royal Mail Steam-Packet Company when Samuel Cunard was awarded the first British transatlantic steamship mail contract.
Samuel Slater – textile tycoon or traitor?
By Kiron Kasbekar | 26 Dec 2023
Samuel Slater is a name that holds significant importance in the annals of American industrial history. Often referred to as the ‘Father of the American Factory System’, Slater's contributions played a pivotal role in shaping the nation’s industrial landscape.
Underwood Typewriter Company – an icon of the past
By Kiron Kasbekar | 21 Dec 2023
You’ve probably never heard of Underwood typewriters. For the company folded up in 1963 – 60 years ago. You may not even have seen and handled a typewriter, unless someone in your family owned one.
The rise and fall of Chrysler
By Kiron Kasbekar | 16 Dec 2023
A century ago, the American automobile industry was more crowded than a vegetable market on a Sunday morning, with such a wide variety of stuff on sale that buyers were spoilt for choice. Buyers could pick and choose, bargain, pay up and drive out with the newly purchased vehicle.
TRW – the tide turned
By Kiron Kasbekar | 13 Dec 2023
There used to be an American company called Thompson Ramo Wooldridge Inc. This company, which was a global supplier of automotive systems, modules, and components to car and truck manufacturers, started small, as most companies do. Then, as the automotive industry grew bigger, so did TRW.
The rise and fall of Nokia
By Aniket Gupta | 07 Dec 2023
My interest is stories about dominant companies that failed all of a sudden. These companies were once etched into people’s minds but have since become a symbol of nostalgia. One such company, which was the biggest in its industry before it failed catastrophically, is Nokia.
Yahoo!: The first king of the internet
By Aniket Gupta | 01 Dec 2023
The year is 1994. You go to the internet to search for a particular website, but there is no Google that could be used to search your desired website. What do you do? The answer is that you use Yahoo.
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