Molson Coors

The Ultimate Birthday Toast: Miller Lite giving away 50,000 Beers for 50 years

22 Jul 2025

✓ Just in time for International Beer Day, Miller Lite will give away 50,000 beers in honor of its golden anniversary of 50 years ✓ Announcement of the nationwide toast was kicked off by Miller Lite s

Behind the Brew: How Molson Coors produces top quality beer with top quality barley

18 Jul 2025

✓ For nearly 80 years, Molson Coors’ Barley Program has been dedicated to providing a consistent supply of the best barley available ✓ Our agronomists work with 600+ growers to help pursue new opportu

Patrick Mahomes and Coors Light step into the chillest place on Earth, The Patrick Plunge

10 Jul 2025

✓ Patrick Mahomes returns for another novel promotion with Coors Light for a fourth straight year ✓ Off the field, the three-time football world champion and two-time league MVP is a huge fan of Coors

Molson Coors’ Cheers to Our Hometowns launches new initiatives to give back to Milwaukee, Chicago and Denver

03 Jul 2025

✓ Molson Coors is expanding its Cheers to Our Hometown program, which gives back to the local communities where its employees and partners live and work ✓ In Golden, Colorado, where Coors Banquet is m

Topo Chico Hard says ‘hello’ to new campaign and margarita flavored innovations

01 Jul 2025

✓ Topo Chico Hard recently launched two innovations with full margarita flavor ✓ New “Adios, Hello” campaign inspires 21+ consumers to tap into the unconventional ✓ The brand is seeing increased veloc

Peroni and Giada de Laurentiis serve up Peroni Italian Beer Ice to beat the summer heat

26 Jun 2025

Peroni Nastro Azzurro knows how to enjoy summer the Italian way. As the number one Italian beer brand, it’s in the brand’s DNA. So as the weather warms up, Peroni is putting its own spin on a classic

New celebrity partner, Colin Jost, proves that ‘Nothing Outshines' a Blue Moon

25 Jun 2025

✓ As part of its extensive marketing plans for 2025, Blue Moon is unveiling a new campaign under its “Made Brighter” platform featuring the family of brands’ very first celebrity partner, Colin Jost ✓

From the festival stage to the soccer pitch: Coors Light bringing chill all summer long

12 Jun 2025

✓ Coors Light is helping drinkers choose chill this summer with major programs across music and soccer ✓ The brand’s new music platform, Chill on Shuffle, is being brought to life with four hitmakers

Behind the Brew: How eCom helps Molson Coors Grow

10 Jun 2025

✓ eCom helps Molson Coors attract new 21+ consumers, support our distributors and premiumize our portfolio ✓ The channel also over-indexes with young Millennials, allowing Molson Coors to attract the next generation of consumers in new ways

From Beer to Non-Alc: How Molson Coors is preparing its above premium portfolio for summer

29 May 2025

✓ Planned media budgets for Peroni and Blue Moon in the U.S. are up significantly as both brands kick off summer campaigns and partnerships ✓ The company has big plans to support the growth of Fever Tree and ZOA in the U.S.

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