Molson Coors

Miller Lite kicks off 50th anniversary celebrations with ‘Legendary Stories Start with a Lite’

21 Mar 2025

When Miller Lite launched in 1975, it was a new brand that created the then-unproven light beer category. Its success wasn’t guaranteed. But thanks to its fans, the original light beer ended up disrup

Keystone Light offering the ‘smoothest’ fishing prizes, including exclusive trips

06 Mar 2025

With warmer weather on the way, Keystone Light knows its fans are ready to get into a “gone fishing” state of mind. That’s why the brand is continuing its popular fishing promotion with chances for 21

Peroni makes red carpet splash with custom Judith Leiber Couture purse

04 Mar 2025

(Photo by Sara Jaye Weiss) Peroni Nastro Azzurro brought a taste of Italy to its appearance at the biggest movie awards show of the year, launching an evolution of its “Live Every Moment” campaign dur

How a 150-year-old brand became the fastest growing beer for legal drinking-age Gen-Z

26 Feb 2025

✓ Coors Banquet continues its impressive momentum, becoming a top 15 beer brand year-to-date in overall volume sales ✓ It is also the fastest-growing beer among legal drinking-age Gen Z ✓ To achieve t

Peroni ready to step into the spotlight at the Academy Awards

21 Feb 2025

Peroni Nastro Azzurro is ready for its close-up. At its annual distributor conference in September, Molson Coors announced that 2025 would be the year of Peroni, as it planned to dedicate substantial support to scale the brand.

Simply Spiked continues to innovate with Simply Spiked Bold

18 Feb 2025

Since launching in 2022, Simply Spiked has focused on bringing the real fruit juice flavor that its fans crave, from Signature Lemonade to Limeade that was launched last year. Now the brand is ready for its latest move: Simply Spiked Bold.

Molson Coors reports fourth-quarter and full-year 2024 earnings: “another year of progress”

14 Feb 2025

Today, Molson Coors Beverage Company reported its Q4 and Full Year 2024 results. To read the full press release, click here.

Coors Light delivers with 'Case of the Mondays' campaign

11 Feb 2025

After a month of examining how uninspiring Mondays can be, Coors Light’s Big Game ad finally aired on TV’s biggest night of the year in the beer brand’s farthest reaching Big Game campaign to date.

Coors Light brings sloth-filled spectacle to ‘Case of the Mondays’ Big Game ad

04 Feb 2025

Version française It all started Monday, January 13, when Coors Light misspelled “refreshment” on ads in high-profile places across North America. The brand quickly apologized, blaming a “Case of the Mondays” for the error.

Molson Coors and Fever-Tree establish strategic partnership in the U.S.

31 Jan 2025

✓ Molson Coors will have exclusive commercialization rights to Fever-Tree’s sizable U.S. portfolio of market-leading tonics, ginger beers, cocktail mixers and more ✓ The deal also includes an equity i

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