Molson Coors

Coors Light creates a literal ‘Case of the Mondays’ to help for the day after the Big Game

16 Jan 2025

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After “passing the test” in 2024, Brian Feiro says Molson Coors is ready for 2025

14 Jan 2025

PALM BEACH, Fla. — After a historic 2023, Molson Coors faced a critical test in 2024. Speaking on stage at the 2025 Beer, Wine & Spirits Summit in Palm Beach on Monday, Molson Coors’ President of U.S.

From beer to energy: checking in on Molson Coors’ non-alc portfolio

10 Jan 2025

✓ The company has the fastest growing non-alc beer lineup in U.S. Food thanks to Blue Moon Non-Alcoholic and Peroni 0.0% ✓ In the fourth quarter of 2024, the company took a majority stake in better-fo

Phil Whitehead named president and CEO of Molson Coors EMEA & APAC

03 Jan 2025

Molson Coors has named Phil Whitehead, an 18-year veteran of the company and most recently its Managing Director in Western Europe, as the next president and CEO of its EMEA & APAC region, effective J

Roast your fantasy football league’s loser, in a nice way, with Miller Lite and ESPN Fantasy Football

19 Dec 2024

✓ Miller Lite and the ESPN Fantasy app want to, finally, give fantasy football losers the glory (and public roasting) they deserve ✓ The “losers” will get their photos plastered on billboards across t

Keystone Light caps busy year with refreshed cans and packaging

17 Dec 2024

✓ Keystone Light’s refreshed cans and packaging are being shipped to retail starting in December ✓ The modern design is aimed at appealing to the brand’s core rural and new legal drinking-age consumer

Molson Coors promotes responsibility, offers New Year’s Eve free rides in U.S. and Canadian cities

13 Dec 2024

✓ Coors Light and Miller Lite will provide free public transit rides on New Year’s Eve in Charlotte, Chicago, Dallas, Denver, Milwaukee, Phoenix and Washington D.C. ✓ This long-running program promote

Miller Lite steps into the ring with leading boxing promoter Top Rank

11 Dec 2024

Get ready for a knockout. Miller Lite is now the official beer partner of Top Rank boxing. Founded in 1973, Top Rank is one of boxing’s leading promotional companies, having worked on some of the bigg

‘Gift the High Life’ this holiday season with Miller High Life

06 Dec 2024

✓ Miller High Life has several holiday plans, including new thematic packaging, holiday merch and a sweepstakes to win prizes ✓ The brand is also celebrating the neighborhood dive bar, with a dive bar

Shaboozey and Yandel join Coors Light’s ‘Chill Amplified’ music program

23 Nov 2024

At Molson Coors’ recent distributor conference in San Antonio, vice president of marketing for the Coors family of brands Marcelo Pascoa promised that Coors Light’s “Chill Amplified” music platform wo

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