Molson Coors
Roast your fantasy football league’s loser, in a nice way, with Miller Lite and ESPN Fantasy Football
19 Dec 2024
✓ Miller Lite and the ESPN Fantasy app want to, finally, give fantasy football losers the glory (and public roasting) they deserve ✓ The “losers” will get their photos plastered on billboards across t
Keystone Light caps busy year with refreshed cans and packaging
17 Dec 2024
✓ Keystone Light’s refreshed cans and packaging are being shipped to retail starting in December ✓ The modern design is aimed at appealing to the brand’s core rural and new legal drinking-age consumer
Molson Coors promotes responsibility, offers New Year’s Eve free rides in U.S. and Canadian cities
13 Dec 2024
✓ Coors Light and Miller Lite will provide free public transit rides on New Year’s Eve in Charlotte, Chicago, Dallas, Denver, Milwaukee, Phoenix and Washington D.C. ✓ This long-running program promote
Miller Lite steps into the ring with leading boxing promoter Top Rank
11 Dec 2024
Get ready for a knockout. Miller Lite is now the official beer partner of Top Rank boxing. Founded in 1973, Top Rank is one of boxing’s leading promotional companies, having worked on some of the bigg
‘Gift the High Life’ this holiday season with Miller High Life
06 Dec 2024
✓ Miller High Life has several holiday plans, including new thematic packaging, holiday merch and a sweepstakes to win prizes ✓ The brand is also celebrating the neighborhood dive bar, with a dive bar
Shaboozey and Yandel join Coors Light’s ‘Chill Amplified’ music program
23 Nov 2024
At Molson Coors’ recent distributor conference in San Antonio, vice president of marketing for the Coors family of brands Marcelo Pascoa promised that Coors Light’s “Chill Amplified” music platform wo
Miller Lite to ‘Make the Season Lite’ with robust holiday program
20 Nov 2024
✓ Miller Lite is rereleasing a beloved ad for the holiday season ✓ New this year is the YuleLager, a digital fireplace for consumers with a chimney-inspired beer tower that pours ice-cold Miller Lite
Coors Spirits Co.’s award-filled year continues with world’s best whiskey award for Five Trail at IWSC
15 Nov 2024
When Molson Coors Beverage Company launched Coors Spirits Co. in 2021, David Coors knew that the company had to figure out a way to stand out over the long term in a crowded whiskey segment. “We aimed
Coors Banquet celebrates return of ‘Yellowstone’ with new ‘ReCaps’ and more
12 Nov 2024
The long wait for “Yellowstone” finally ended last night, as the hit Paramount Network show returned for part two of season five. Its official beer partner, Coors Banquet, was right by its side.
Molson Coors reports third quarter 2024 earnings, announces majority stake in ZOA Energy
08 Nov 2024
On Molson Coors’ Q3 earnings call, CEO Gavin Hattersley expressed confidence in the company’s long-term strategy while shedding light on the drivers that contributed to its third-quarter results.
Featured
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
How Quaker Oats grabbed customers’ attention
By Kiron Kasbekar | 07 Mar 2024
Quaker Oats, the American food products giant that was created in 1901 through the merger of many older oat millers, and was acquired by a bigger foods giant, Pepsi, in 2001, has been an innovative company. One example of its innovativeness shows in its packaging – the cereal box it launched in 1915.
Company story – Cunard Line
By Kiron Kasbekar | 12 Jan 2024
The Cunard Line started its life in Glasgow in 1839 as the British and North American Royal Mail Steam-Packet Company when Samuel Cunard was awarded the first British transatlantic steamship mail contract.
Samuel Slater – textile tycoon or traitor?
By Kiron Kasbekar | 26 Dec 2023
Samuel Slater is a name that holds significant importance in the annals of American industrial history. Often referred to as the ‘Father of the American Factory System’, Slater's contributions played a pivotal role in shaping the nation’s industrial landscape.
Underwood Typewriter Company – an icon of the past
By Kiron Kasbekar | 21 Dec 2023
You’ve probably never heard of Underwood typewriters. For the company folded up in 1963 – 60 years ago. You may not even have seen and handled a typewriter, unless someone in your family owned one.
The rise and fall of Chrysler
By Kiron Kasbekar | 16 Dec 2023
A century ago, the American automobile industry was more crowded than a vegetable market on a Sunday morning, with such a wide variety of stuff on sale that buyers were spoilt for choice. Buyers could pick and choose, bargain, pay up and drive out with the newly purchased vehicle.
TRW – the tide turned
By Kiron Kasbekar | 13 Dec 2023
There used to be an American company called Thompson Ramo Wooldridge Inc. This company, which was a global supplier of automotive systems, modules, and components to car and truck manufacturers, started small, as most companies do. Then, as the automotive industry grew bigger, so did TRW.
The rise and fall of Nokia
By Aniket Gupta | 07 Dec 2023
My interest is stories about dominant companies that failed all of a sudden. These companies were once etched into people’s minds but have since become a symbol of nostalgia. One such company, which was the biggest in its industry before it failed catastrophically, is Nokia.
Yahoo!: The first king of the internet
By Aniket Gupta | 01 Dec 2023
The year is 1994. You go to the internet to search for a particular website, but there is no Google that could be used to search your desired website. What do you do? The answer is that you use Yahoo.
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