Molson Coors

Going for the gold: Miller Lite celebrates 50 years with gold cans

02 May 2025

✓ Miller Lite's striking new limited-time packaging gold cans are available now nationwide ✓ The brand is launching a sweepstakes where 21+ consumers can enter to win $500 prepaid cards and other

Brewing an icon: How Miller Lite’s unique taste changed the beer industry

25 Apr 2025

Miller Lite is in the midst of celebrating its 50th anniversary, with a new campaign already here and plenty more to come. But before the next announcement, we wanted to look back at what made the brand so iconic in the first place.

Gavin Hattersley announces his plan to retire

15 Apr 2025

Version française It was December 2002, and a plane carrying Gavin Hattersley, his wife and his two young sons landed in their new hometown of Milwaukee. Global brewing giant SAB had just acquired Mil

Miller High Life debuts ‘Soundtrack to the High Life’ with beer-infused vinyl record

08 Apr 2025

✓ Miller High Life is releasing a beer-infused vinyl record ✓ The limited-edition 25-minute album features original songs mixed in with the unmistakable sounds and atmosphere of a great dive bar ✓ The

Peroni Nastro Azzurro partners with celebrity chef Giada De Laurentiis

04 Apr 2025

✓ Peroni Nastro Azzurro is teaming up with Giada De Laurentiis for a year-long culinary partnership, where she’ll share entertaining tips and new recipes ✓ De Laurentiis will bring her authentic Itali

Blue Moon Strengthens Lineup with New, Bolder Blue Moon Extra

03 Apr 2025

✓ Blue Moon Extra is aimed at the popular c-store singles market ✓ It’ll be launched with social media and c-store support ✓ The addition continues a busy year-and-a-half for the Blue Moon Family The

Miller Lite kicks off 50th anniversary celebrations with ‘Legendary Stories Start with a Lite’

21 Mar 2025

When Miller Lite launched in 1975, it was a new brand that created the then-unproven light beer category. Its success wasn’t guaranteed. But thanks to its fans, the original light beer ended up disrup

Keystone Light offering the ‘smoothest’ fishing prizes, including exclusive trips

06 Mar 2025

With warmer weather on the way, Keystone Light knows its fans are ready to get into a “gone fishing” state of mind. That’s why the brand is continuing its popular fishing promotion with chances for 21

Peroni makes red carpet splash with custom Judith Leiber Couture purse

04 Mar 2025

(Photo by Sara Jaye Weiss) Peroni Nastro Azzurro brought a taste of Italy to its appearance at the biggest movie awards show of the year, launching an evolution of its “Live Every Moment” campaign dur

How a 150-year-old brand became the fastest growing beer for legal drinking-age Gen-Z

26 Feb 2025

✓ Coors Banquet continues its impressive momentum, becoming a top 15 beer brand year-to-date in overall volume sales ✓ It is also the fastest-growing beer among legal drinking-age Gen Z ✓ To achieve t

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