Tata Group
Unboxing Nostalgia | Tata group
18 Dec 2024
Unboxed by Croma takes you on a nostalgic journey, illustrating the evolution of consumer electronics in India
Tipping the Power Balance | Tata group
18 Dec 2024
Transforming Tata Power into a new age, sustainable, technology-oriented, and customer-centric green energy solutions provider
Tata Innovista, the One Tata Way | Tata group
17 Dec 2024
17 years on, Tata InnoVista has expanded its reach and scope.
Meet Rover, the Robodog | Tata group
16 Dec 2024
JLR reveals Rover, the robotic guard dog that uses AI to serve and protect at its Coventry, UK, plant
Celebrating Pathbreaking Research | Tata group
16 Dec 2024
Presenting the winners of the inaugural edition of the Tata Transformation Prize.
Green Design For A Clean Future | Tata group
12 Dec 2024
Creativity and responsibility define the role automotive designers must play to achieve a net zero transportation system.
Adorning the Diaspora | Tata group
11 Dec 2024
A strong demand among expats and its brand reputation are driving Tanishq’s global expansion
The Brand That India Values | Tata group
02 Dec 2024
How Tata retained its No 1 rank as the Most Valuable Brand in Brand Finance’s India 100 2023 report.
Functional Luxury | Tata group
29 Nov 2024
The flagship Ginger hotel near Mumbai airport reflects the brand’s new identity.
Reimagining Business with AI | Tata group
29 Nov 2024
A TCS survey reveals that most business worldwide are enthusiastic about the transformative power of AI
Featured
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
How Quaker Oats grabbed customers’ attention
By Kiron Kasbekar | 07 Mar 2024
Quaker Oats, the American food products giant that was created in 1901 through the merger of many older oat millers, and was acquired by a bigger foods giant, Pepsi, in 2001, has been an innovative company. One example of its innovativeness shows in its packaging – the cereal box it launched in 1915.
Company story – Cunard Line
By Kiron Kasbekar | 12 Jan 2024
The Cunard Line started its life in Glasgow in 1839 as the British and North American Royal Mail Steam-Packet Company when Samuel Cunard was awarded the first British transatlantic steamship mail contract.
Samuel Slater – textile tycoon or traitor?
By Kiron Kasbekar | 26 Dec 2023
Samuel Slater is a name that holds significant importance in the annals of American industrial history. Often referred to as the ‘Father of the American Factory System’, Slater's contributions played a pivotal role in shaping the nation’s industrial landscape.
Underwood Typewriter Company – an icon of the past
By Kiron Kasbekar | 21 Dec 2023
You’ve probably never heard of Underwood typewriters. For the company folded up in 1963 – 60 years ago. You may not even have seen and handled a typewriter, unless someone in your family owned one.
The rise and fall of Chrysler
By Kiron Kasbekar | 16 Dec 2023
A century ago, the American automobile industry was more crowded than a vegetable market on a Sunday morning, with such a wide variety of stuff on sale that buyers were spoilt for choice. Buyers could pick and choose, bargain, pay up and drive out with the newly purchased vehicle.
TRW – the tide turned
By Kiron Kasbekar | 13 Dec 2023
There used to be an American company called Thompson Ramo Wooldridge Inc. This company, which was a global supplier of automotive systems, modules, and components to car and truck manufacturers, started small, as most companies do. Then, as the automotive industry grew bigger, so did TRW.
The rise and fall of Nokia
By Aniket Gupta | 07 Dec 2023
My interest is stories about dominant companies that failed all of a sudden. These companies were once etched into people’s minds but have since become a symbol of nostalgia. One such company, which was the biggest in its industry before it failed catastrophically, is Nokia.
Yahoo!: The first king of the internet
By Aniket Gupta | 01 Dec 2023
The year is 1994. You go to the internet to search for a particular website, but there is no Google that could be used to search your desired website. What do you do? The answer is that you use Yahoo.
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