Under Armour
Under Armour Names François Arnaud as Global Brand Ambassador
23 Jul 2026
Under Armour announces actor François Arnaud as a global brand ambassador adding a powerful new voice to UA. Arnaud will headline “For When It’s Hot,” a new campaign celebrating Under Armour’s iconic
Under Armour Celebrates the Off-Season in New "Rest Less" Sportswear Campaign
22 Jul 2026
The campaign spotlights the moment pressure lifts, the curtain drops, and summer begins. In an off-season where unwinding takes on a new meaning, athletes don’t rest - they Rest Less.
Ferran Torres Delivers on Soccer's Biggest Stage Wearing Under Armour
21 Jul 2026
Under Armour athlete Ferran Torres etched his name into soccer history in the UA Shadow Elite 4 FG Mach, scoring the lone goal of the 2026 FIFA World Cup Final to lift Spain to a 1-0 victory against A
Sharpie and Under Armour Launch Limited-Edition D. Fox x Sharpie Capsule Collection
21 Jul 2026
Inspired by De'Aaron Fox's journey and creative instincts, the collaboration celebrates the connection between basketball, sneaker culture and bold self-expression. Launching July 23, 2026.
Under Armour and Lapstone & Hammer Celebrate MLB All-Star Week with Exclusive Sneaker Release and Launch Party
14 Jul 2026
As Philadelphia prepares to welcome MLB All-Star Week, Under Armour and Lapstone & Hammer are honoring the city with a limited-edition footwear release. The UA HB-Lo “All Lines Lead Home” transforms U
Under Armour and Bryce Harper Celebrate Philadelphia with the Launch of the Harper 11
14 Jul 2026
Bryce Harper and Under Armour introduce the Harper 11, the latest evolution of Harper's signature cleat designed around the idea of futuristic protection for baseball. The Harper 11 "All Lines
Introducing the UA Flare
14 Jul 2026
IntroducING the UA Flare: a bold new sportswear silhouette inspired by the fluidity of motion, inside and out. Powered by new Liquid Baselayer technology, the UA Flare brings the second-skin fit of UA
UA Expands Award-Winning No Weigh Bag Collection with Two New Additions
14 Jul 2026
Under Armour's No Weigh collection is expanding with No Weigh Lite and No Weigh Playmaker, built for middle and high school athletes who carry more from class to practice. Both styles bring the sa
Under Armour and 424 Unveil Collaborative Capsule at Paris Fashion Week
02 Jul 2026
Under Armour and LA-based label 424 debuted their first capsule at Paris Fashion Week Spring/Summer 2027, blending performance sportswear with elevated streetwear. The Collection reworks iconic basela
Dodge and Under Armour Unleash a High-Octane Collection
02 Jul 2026
Dodge and Under Armour today announce a bold new collaboration for those who move fast, hit hard, and refuse to be outworked. Spanning apparel, footwear and accessories, the collection draws inspirati
Featured
Typewriters, the office machines that preceded computers
By Kiron Kasbekar | 10 Apr 2025
You see office tables today equipped with desktop computers or laptops. But think of the 1970s, and what would you have been seeing?
Wishful thinking about cars
By Kiron Kasbekar | 05 Apr 2025
Donald Trump may be many things, but a good economist he is not. Accustomed to dictating terms to people he has worked with,
The history of safety glass
By Kiron Kasbekar | 26 Mar 2025
You probably already knew that the world’s VIPs move around in cars with bullet-proof glass windscreen and windows. But did you know that ‘bulletproof glass’ is not really bulletproof?
German silver: used in cutlery, music, electricals - but it’s not silver
By Kiron Kasbekar | 20 Mar 2025
This material, which was first developed in China, not Germany, and is an alloy of copper, nickel and zinc, has lost its sheen in home uses, but finds favor in electrical engineering.
Pioneers – the Wrights and Glenn Curtiss launched the aircraft industry
By Kiron Kasbekar | 17 Mar 2025
First Orville and Wilbur Wright flew their plane, the ‘Wright Flyer’, from near a small town called Kitty Hawk. Then Glenn Curtiss built planes with a very different system of controls, which has lasted until now.
What do aircraft have in common with bicycles and motorcycles?
By Kiron Kasbekar | 17 Mar 2025
From chains and sprockets to direct drives—If someone asked you what aircraft have in common with bicycles and motorcycles, how would you respond?
Radar’s ancestors: From sound mirrors to modern detection technology
By Kiron Kasbekar | 11 Mar 2025
Radar has become a well-settled technology today, especially in the field of navigation.
Nokia Bell Labs: innovations in communication, computing, technology
By Omar Almeida | 08 Mar 2025
Bell Laboratories, or Bell labs, which has now become Nokia Bell Labs, is one of the most renowned research and development organizations in the history of science and technology.
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
