Under Armour
Under Armour Launches its Latest Football Boot Innovation: The Magnetico Elite 6
24 Aug 2026
Building on the legacy of its control-focused boot range, Under Armour has unveiled the all-new Magnetico Elite 6. Engineered for players who dictate the tempo rather than react to it, the latest iter
Under Armour Signs Rising Canadian Hockey Star Jade Iginla
24 Aug 2026
Under Armour today announced the signing of Jade Iginla, a rising force in women's hockey and one of the newest faces of the Professional Women's Hockey League (PWHL). The multi-year partnersh
Under Armour Basketball Introduces the Fox 3
24 Aug 2026
The Under Armour Fox 3 was built to meet the lightning-quick first step, elite end-to-end speed and the ability to stop on a dime, turning full-speed attacks into controlled finishes, kickouts and gam
UA Next All-America Game Returns to Camden Yards for Second Straight Year
24 Aug 2026
Under Armour and Baseball Factory will host the UA Next All-America Game at Oriole Park at Camden Yards for the second consecutive year, welcoming many of the nation’s top high school baseball players
Your Softest Legging Just Got Better: UA Meridian
07 Aug 2026
Meridian Legging is back with its most refined update yet. An upgraded fabric delivers the same buttery feel, better for you and for the planet. A no-front-seam construction creates a cleaner silhouet
Under Armour to Host UA Next: City Classic Baltimore
31 Jul 2026
This year, UA is bringing 20 of the best boys and girls high school basketball players each from all over North America to its hometown to compete in its marquee showcase event of the summer. The City
Under Armour Names BOYNEXTDOOR as Global Brand Ambassadors
31 Jul 2026
Under Armour has named K-pop’s authentic new wave BOYNEXTDOOR as its newest global brand ambassadors, with the six-member group fronting the brand's new "Commit" campaign and headlining th
Under Armour Welcomes Li Yueru
31 Jul 2026
Under Armour today announces the signing of WNBA player Li Yueru, one of the most accomplished figures in Chinese basketball and a proven competitor on the international stage. With this partnership,
Under Armour Names François Arnaud as Global Brand Ambassador
23 Jul 2026
Under Armour announces actor François Arnaud as a global brand ambassador adding a powerful new voice to UA. Arnaud will headline “For When It’s Hot,” a new campaign celebrating Under Armour’s iconic
Under Armour Celebrates the Off-Season in New "Rest Less" Sportswear Campaign
22 Jul 2026
The campaign spotlights the moment pressure lifts, the curtain drops, and summer begins. In an off-season where unwinding takes on a new meaning, athletes don’t rest - they Rest Less.
Featured
Typewriters, the office machines that preceded computers
By Kiron Kasbekar | 10 Apr 2025
You see office tables today equipped with desktop computers or laptops. But think of the 1970s, and what would you have been seeing?
Wishful thinking about cars
By Kiron Kasbekar | 05 Apr 2025
Donald Trump may be many things, but a good economist he is not. Accustomed to dictating terms to people he has worked with,
The history of safety glass
By Kiron Kasbekar | 26 Mar 2025
You probably already knew that the world’s VIPs move around in cars with bullet-proof glass windscreen and windows. But did you know that ‘bulletproof glass’ is not really bulletproof?
German silver: used in cutlery, music, electricals - but it’s not silver
By Kiron Kasbekar | 20 Mar 2025
This material, which was first developed in China, not Germany, and is an alloy of copper, nickel and zinc, has lost its sheen in home uses, but finds favor in electrical engineering.
Pioneers – the Wrights and Glenn Curtiss launched the aircraft industry
By Kiron Kasbekar | 17 Mar 2025
First Orville and Wilbur Wright flew their plane, the ‘Wright Flyer’, from near a small town called Kitty Hawk. Then Glenn Curtiss built planes with a very different system of controls, which has lasted until now.
What do aircraft have in common with bicycles and motorcycles?
By Kiron Kasbekar | 17 Mar 2025
From chains and sprockets to direct drives—If someone asked you what aircraft have in common with bicycles and motorcycles, how would you respond?
Radar’s ancestors: From sound mirrors to modern detection technology
By Kiron Kasbekar | 11 Mar 2025
Radar has become a well-settled technology today, especially in the field of navigation.
Nokia Bell Labs: innovations in communication, computing, technology
By Omar Almeida | 08 Mar 2025
Bell Laboratories, or Bell labs, which has now become Nokia Bell Labs, is one of the most renowned research and development organizations in the history of science and technology.
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
