Under Armour
Empowering the Next Generation
21 Nov 2024
Back for its third year, Jordan Thompson’s hands-on training camp returned for youth volleyball players in Houston, Texas. One of the many ways Jordan gives back to the game she loves, this camp provi
Curry Brand Introduces Speed that Scares with the Fox 1
20 Nov 2024
The need for speed is real in the game of basketball and no one plays with pace like Curry Brand athlete De’Aaron Fox. With speed that scares and a game that dazzles and defies boundaries, it was only
Under Armour’s Project Rock Partners With Shepherd’s Men To Support Veterans
08 Nov 2024
Many veterans return home with invisible injuries that aren’t easily understood or treated. But the SHARE Military Initiative—a comprehensive rehabilitation program for veterans with traumatic brain i
Celebrating the Wins for Freddie Freeman
02 Nov 2024
On Wednesday, October 30, 2024, Under Armour Athlete and Los Angeles Dodger’s first baseman Freddie Freeman won his second World Series and was named the 2024 World Series MVP.
Curry Camp Convenes Basketball's Best in the Bay Area
23 Oct 2024
Over the weekend, Stephen Curry headed to the courts at Menlo Park to put on his annual elite hands-on training, giving youth hoopers the opportunity of a lifetime to learn from and play alongside the three-point king himself.
(DAWG) CLASS POWERED BY UA NEXT IS IN SESSION
23 Oct 2024
Born out of her now famous ‘dawg mentality’ and a need for a smoother transition to pro basketball that Kelsey experienced firsthand, Under Armour and Kelsey Plum recently hosted the inaugural Dawg Cl
Under Armour and City Schools Celebrate Project Rampart Commitment to Inspiring and Investing in Student Athletes
23 Oct 2024
Today Under Armour and City Schools celebrated Project Rampart, an ongoing six-year partnership designed to elevate the City Public High School student athlete experience and improve academic outcomes through the power of sport.
An Ode to an Icon: Celebrating Kelley O'Hara
22 Oct 2024
After 15 impressive years of playing professional soccer, Kelley O’Hara has announced her decision to retire.
Under Armour And Dtlr Unveil School Spirit Rivalry Packs to Celebrate Historic Baltimore Football Tradition
15 Oct 2024
In honor of the historic and iconic local rivalry between Baltimore City College and Baltimore Polytechnic Institute, Under Armour has partnered with lifestyle retailer and Baltimore community champio
Featured
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
How Quaker Oats grabbed customers’ attention
By Kiron Kasbekar | 07 Mar 2024
Quaker Oats, the American food products giant that was created in 1901 through the merger of many older oat millers, and was acquired by a bigger foods giant, Pepsi, in 2001, has been an innovative company. One example of its innovativeness shows in its packaging – the cereal box it launched in 1915.
Company story – Cunard Line
By Kiron Kasbekar | 12 Jan 2024
The Cunard Line started its life in Glasgow in 1839 as the British and North American Royal Mail Steam-Packet Company when Samuel Cunard was awarded the first British transatlantic steamship mail contract.
Samuel Slater – textile tycoon or traitor?
By Kiron Kasbekar | 26 Dec 2023
Samuel Slater is a name that holds significant importance in the annals of American industrial history. Often referred to as the ‘Father of the American Factory System’, Slater's contributions played a pivotal role in shaping the nation’s industrial landscape.
Underwood Typewriter Company – an icon of the past
By Kiron Kasbekar | 21 Dec 2023
You’ve probably never heard of Underwood typewriters. For the company folded up in 1963 – 60 years ago. You may not even have seen and handled a typewriter, unless someone in your family owned one.
The rise and fall of Chrysler
By Kiron Kasbekar | 16 Dec 2023
A century ago, the American automobile industry was more crowded than a vegetable market on a Sunday morning, with such a wide variety of stuff on sale that buyers were spoilt for choice. Buyers could pick and choose, bargain, pay up and drive out with the newly purchased vehicle.
TRW – the tide turned
By Kiron Kasbekar | 13 Dec 2023
There used to be an American company called Thompson Ramo Wooldridge Inc. This company, which was a global supplier of automotive systems, modules, and components to car and truck manufacturers, started small, as most companies do. Then, as the automotive industry grew bigger, so did TRW.
The rise and fall of Nokia
By Aniket Gupta | 07 Dec 2023
My interest is stories about dominant companies that failed all of a sudden. These companies were once etched into people’s minds but have since become a symbol of nostalgia. One such company, which was the biggest in its industry before it failed catastrophically, is Nokia.
Yahoo!: The first king of the internet
By Aniket Gupta | 01 Dec 2023
The year is 1994. You go to the internet to search for a particular website, but there is no Google that could be used to search your desired website. What do you do? The answer is that you use Yahoo.
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