Under Armour
This Earth Month, UNLESS Collective Invites You to Go Plastic-Free
15 Apr 2026
Unless was built from the question, what if clothing didn’t take from the planet, but gave back to it? The Zero-P Swap asks everyone to consider that one question by replacing one plastic item used in every day life with a plastic-free alternative.
The Coachella Survival Guide
15 Apr 2026
Coachella isn’t just a music festival; it’s a high-endurance athletic event. Between the 20,000+ steps, the blazing afternoon sun, and the inevitable desert dust storms, your gear needs to work as har
Unrivaled Sports Partners with Under Armour and DICK'S Sporting Goods
15 Apr 2026
Under Armour and DICK'S will partner with Unrivaled Sports to collaborate to elevate the standard in youth sports — creating big league experiences on and off the field and bringing increased visi
Under Armour Unveils Tysons Corner Sports House
15 Apr 2026
On March 26, 2026, Under Armour officially opened the doors to its new Tysons Corner Sports House—a milestone in the brand’s retail evolution and a bold reintroduction to the next generation of athletes.
Orioles And Under Armour Announce Multi-Year Partnership
27 Mar 2026
The Orioles and Under Armour announced a new multi-year partnership, bringing together two iconic Baltimore-based brands. With a mutual commitment to the local community of Baltimore, the partnership
Under Armour Deepens Commitment to Oakland Student-Athletes with $100,000 Project Rampart Matching Opportunity
23 Mar 2026
Company pairs a matching commitment with on-the-ground presence at the Oakland Marathon to support local student-athletes.
Your SXSW Lineup Just Got Upgraded
23 Mar 2026
Under Armour (UA) and UNLESS are bringing a significant presence to SXSW. Get ready for multiple on-the-ground activations, product integrations, exclusive merchandise for select badge holders, and fe
SXSW to Debut First-ever Official Filmmakers Jackets
06 Mar 2026
South by Southwest (SXSW) will unveil this year its first-ever official Filmmakers Jacket, a new festival tradition designed to honor the creatives premiering films while setting a new standard for how festival merchandise can be made.
UA’s Logo-Led Era Is Here
04 Mar 2026
With the new Arc 96 and HB‑LO, our logo is integrated directly into the shoe’s architecture marking a new era of design for Under Armour. Every line, material choice, and design element draws inspirat
Under Armour Drops the Curry 13 - The Final Chapter in a Signature Era
14 Feb 2026
Under Armour today introduces the Curry 13, the final signature sneaker in the Curry Brand lineup and the final chapter of a more than decade-long run of performance innovation built alongside Stephen Curry.
Featured
Typewriters, the office machines that preceded computers
By Kiron Kasbekar | 10 Apr 2025
You see office tables today equipped with desktop computers or laptops. But think of the 1970s, and what would you have been seeing?
Wishful thinking about cars
By Kiron Kasbekar | 05 Apr 2025
Donald Trump may be many things, but a good economist he is not. Accustomed to dictating terms to people he has worked with,
The history of safety glass
By Kiron Kasbekar | 26 Mar 2025
You probably already knew that the world’s VIPs move around in cars with bullet-proof glass windscreen and windows. But did you know that ‘bulletproof glass’ is not really bulletproof?
German silver: used in cutlery, music, electricals - but it’s not silver
By Kiron Kasbekar | 20 Mar 2025
This material, which was first developed in China, not Germany, and is an alloy of copper, nickel and zinc, has lost its sheen in home uses, but finds favor in electrical engineering.
Pioneers – the Wrights and Glenn Curtiss launched the aircraft industry
By Kiron Kasbekar | 17 Mar 2025
First Orville and Wilbur Wright flew their plane, the ‘Wright Flyer’, from near a small town called Kitty Hawk. Then Glenn Curtiss built planes with a very different system of controls, which has lasted until now.
What do aircraft have in common with bicycles and motorcycles?
By Kiron Kasbekar | 17 Mar 2025
From chains and sprockets to direct drives—If someone asked you what aircraft have in common with bicycles and motorcycles, how would you respond?
Radar’s ancestors: From sound mirrors to modern detection technology
By Kiron Kasbekar | 11 Mar 2025
Radar has become a well-settled technology today, especially in the field of navigation.
Nokia Bell Labs: innovations in communication, computing, technology
By Omar Almeida | 08 Mar 2025
Bell Laboratories, or Bell labs, which has now become Nokia Bell Labs, is one of the most renowned research and development organizations in the history of science and technology.
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
