Under Armour
The Future of Stretch
07 May 2024
In 1996, Under Armour proved a single shirt can change the game forever. The brand’s original performance stretch, compression technology wicked away sweat faster than anything else out there and kept
AN ODE TO AN ICON: CELEBRATING KELLEY O’HARA
03 May 2024
After 15 impressive years of playing professional soccer, Kelley O’Hara has announced her decision to retire.
Fast Just Got Faster With New Run Footwear Innovation From Under Armour
03 May 2024
To give every stride more purpose, efficiency, momentum, and acceleration, UA set out to break the tape with the development of a new marathon shoe: the UA Flow Velociti Elite. This revolutionary shoe
Love at First Step: Introducing the Curry Flow Go
03 May 2024
Stephen Curry may not be a runner, but the man runs. The three-time NBA champion and two-time league MVP logs more than 2.5 miles per game—nearly eight marathons per season—and that’s just during the
PINK IS THE COLOR WE CAN ALL ROOT FOR
03 May 2024
Under Armour athlete Trent Alexander-Arnold is wearing pink boots during Breast Cancer Awareness month featuring the names of his two aunts — both cancer survivors. In his own words, the right-back fr
Performance for Earth. Proven in Space.
03 May 2024
In January 2019, the world was introduced to the Under Armour and Virgin Galactic partnership. Later that year, the next generation of spacesuits was unveiled with an emphasis built on function and co
Under Armour Signs English Amateur Golf Sensation Kris Kim
02 May 2024
Surrey-based Kris Kim, who starred in Europe’s victory at last year’s junior Ryder Cup, will compete in Texas against some of the best players in the world, with the field at the CJ Cup Byron Nelson a
Under Armour Signs Tottenham Hotspur FC & Spain's Pedro Porro
02 May 2024
Under Armour continues its commitment to growing its elite football roster by signing Tottenham Hotspur and Spain National Team player Pedro Porro. Porro joins an exciting roster of Under Armour top-t
Under Armour Announces Yuron White as SVP, Sportswear, Run, Basketball/Curry & Collaborations
02 May 2024
Under Armour is proud to announce that on April 29, 2024, Yuron White joined the company, bringing 25 years of experience working in sportswear, with deep expertise in footwear
Under Armour Keeps Young Athletes Cool in the Heat of Madrid
24 Apr 2024
Under Armour HeatGear® Baselayer has been a staple in athletes' uniforms since its launch in 1996. To highlight the key performance features of the latest iteration, UA organised the 'Power Th
Featured
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
How Quaker Oats grabbed customers’ attention
By Kiron Kasbekar | 07 Mar 2024
Quaker Oats, the American food products giant that was created in 1901 through the merger of many older oat millers, and was acquired by a bigger foods giant, Pepsi, in 2001, has been an innovative company. One example of its innovativeness shows in its packaging – the cereal box it launched in 1915.
Company story – Cunard Line
By Kiron Kasbekar | 12 Jan 2024
The Cunard Line started its life in Glasgow in 1839 as the British and North American Royal Mail Steam-Packet Company when Samuel Cunard was awarded the first British transatlantic steamship mail contract.
Samuel Slater – textile tycoon or traitor?
By Kiron Kasbekar | 26 Dec 2023
Samuel Slater is a name that holds significant importance in the annals of American industrial history. Often referred to as the ‘Father of the American Factory System’, Slater's contributions played a pivotal role in shaping the nation’s industrial landscape.
Underwood Typewriter Company – an icon of the past
By Kiron Kasbekar | 21 Dec 2023
You’ve probably never heard of Underwood typewriters. For the company folded up in 1963 – 60 years ago. You may not even have seen and handled a typewriter, unless someone in your family owned one.
The rise and fall of Chrysler
By Kiron Kasbekar | 16 Dec 2023
A century ago, the American automobile industry was more crowded than a vegetable market on a Sunday morning, with such a wide variety of stuff on sale that buyers were spoilt for choice. Buyers could pick and choose, bargain, pay up and drive out with the newly purchased vehicle.
TRW – the tide turned
By Kiron Kasbekar | 13 Dec 2023
There used to be an American company called Thompson Ramo Wooldridge Inc. This company, which was a global supplier of automotive systems, modules, and components to car and truck manufacturers, started small, as most companies do. Then, as the automotive industry grew bigger, so did TRW.
The rise and fall of Nokia
By Aniket Gupta | 07 Dec 2023
My interest is stories about dominant companies that failed all of a sudden. These companies were once etched into people’s minds but have since become a symbol of nostalgia. One such company, which was the biggest in its industry before it failed catastrophically, is Nokia.
Yahoo!: The first king of the internet
By Aniket Gupta | 01 Dec 2023
The year is 1994. You go to the internet to search for a particular website, but there is no Google that could be used to search your desired website. What do you do? The answer is that you use Yahoo.
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