Under Armour

Under Armour Launches Lab96 Studios

28 Oct 2025

Under Armour introduces Lab96 Studios, its new in-house content studio designed to deliver athlete stories in fresh, episodic, and cinematic ways.

Fight Worlds Collide as Under Armour Unites Anthony Joshua and Paddy ‘The Baddy’ Pimblett in Combat Crossover

22 Oct 2025

In a meeting of calm and chaos, two-time heavyweight boxing world champion Anthony Joshua and UFC lightweight contender Paddy ‘The Baddy’ Pimblett came together with their performance partner Under Armour.

Under Armour’s Next Generation of Velociti is Engineered for Speed and Proven on the Podium

09 Oct 2025

Under Armour has introduced the next evolution of its flagship technical running platform: the Velociti Elite 3, Velociti Pro 2, and Velociti SPD. Engineered for speed, precision, and elite-level perf

Under Armour and JUJUTSU KAISEN Unleash Limited-Edition HeatGear® Compression Shirt Capsule

09 Oct 2025

Under Armour is proud to unveil a bold new collaboration with JUJUTSU KAISEN, the globally acclaimed anime series streamed by Crunchyroll, the global anime brand fueling fandom worldwide.

Under Armour to Become Official Apparel Provider of Georgia Tech Athletics in 2026

03 Oct 2025

In 1996, Georgia Tech became Under Armour’s first college customer with the purchase of HeatGear and ColdGear. The two are officially teaming up again, Under Armour will be the official provider of un

UNDER ARMOUR AND UNLESS INTRODUCE THREE REGENERATIVE FOOTWEAR STYLES

25 Sep 2025

Under Armour and UNLESS launch three new lifestyle sneakers that embody UNLESS’s regenerative ethos, inspired by nature’s circular systems, with a goal of creating not just the best sneakers in the world, but the best sneakers for the world.

UA Next All-America Game Announces 2025 Rosters; GameChanger Named Official Live Streaming, Highlights, Scorekeeping and Stats Partner

12 Sep 2025

Baseball Factory and Under Armour announce the final rosters for the 2025 UA Next All-America Game, set for Saturday, Sept. 13, at Oriole Park at Camden Yards in Baltimore.

Under Armour X Mansory Collaboration Launches With a Face-Off Between Two Football Icons

12 Sep 2025

Under Armour’s much anticipated collaboration with luxury automotive customizer Mansory will finally be launching at retail with a full collection.

Under Armour Launches “We Are Football,” a Global Salute to the Players and Communities Powering the Game

12 Sep 2025

A landmark campaign that celebrates the athletes and energy defining the game today. Built to deepen its connection to football culture, We Are Football reframes Under Armour’s performance-driven DNA

Curry Brand Unleashes the Fox 2

21 Aug 2025

As one of the fastest players in the NBA, De’Aaron Fox needs a sneaker that can keep up with his quickness and the Fox 1 from Curry Brand delivered just that.

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