Under Armour
Under Armour and Curry Brand Celebrate a Good Weekend in the Bay
20 Feb 2025
Under Armour and Curry Brand came together to celebrate 11-time NBA All-Star and now 2-time All-Star MVP Stephen Curry during basketball’s biggest weekend in San Francisco. With the festivities in Cur
Curry Brand Makes Good on Community Impact Commitments
16 Feb 2025
This past weekend, Curry Brand celebrated its 20th court refurbishment at McClymonds High School in Oakland, CA, fulfilling its commitment to renovate 20 safe places to play by 2025. With this final c
Justin Jefferson Gives Back to His Community in New Orleans Ahead of Super Bowl LIX
16 Feb 2025
Minnesota Vikings wide receiver and Under Armour athlete Justin Jefferson returned to his alma mater, Destrehan High School, on Thursday, February 6, to host a community event designed to inspire and empower the next generation of athletes.
Under Armour Adds Rasmus Neergaard-Petersen to Golf Roster for 2025 Season
06 Feb 2025
Under Armour is proud to announce the signing of Denmark’s Rasmus Neergaard-Petersen, one of the DP World Tour’s brightest emerging talents, who will wear the brand’s performance apparel and footwear on and off the golf course in 2025.
Curry Brand Welcomes Davion Mitchell to Its Athlete Roster
04 Feb 2025
Relentless. That’s the word that comes to mind when watching NBA point guard Davion Mitchell on the basketball court. His athleticism, his speed, his defensive mentality, his competitiveness and desire to be the best, all point back to that word.
Under Armour and BlacktipH Announce New Partnership
21 Jan 2025
Under Armour today announced a multiyear partnership with BlacktipH, the world’s leading fishing show in subscribers and viewers, and a powerhouse in outdoor content development.
Under Armour Unveils First-Ever UA Next All-America Collaboration with Joshua Vides
18 Jan 2025
Under Armour is set to host its 17th annual UA Next All-America Game Week in Orlando, Florida, gathering 24 of the top high school volleyball players and over 170 of the nation’s best high school and
Under Armour Launches Infinite Elite 2 In Dubai
18 Jan 2025
To mark the launch of the second iteration of Under Armour’s award-winning Infinite Elite franchise, UA hosted over 50 running guests from 9 EMEA markets in the growing health and fitness hub of Dubai in the UAE.
Barcelona FC striker Ferran Torres Joins Under Armour’s Impressive Roster of European Football Talent
20 Dec 2024
Ferran Torres becomes the latest addition to Under Armour’s expanding list of incredibly talented young football athletes across their key markets of Spain and the UK.
Featured
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
How Quaker Oats grabbed customers’ attention
By Kiron Kasbekar | 07 Mar 2024
Quaker Oats, the American food products giant that was created in 1901 through the merger of many older oat millers, and was acquired by a bigger foods giant, Pepsi, in 2001, has been an innovative company. One example of its innovativeness shows in its packaging – the cereal box it launched in 1915.
Company story – Cunard Line
By Kiron Kasbekar | 12 Jan 2024
The Cunard Line started its life in Glasgow in 1839 as the British and North American Royal Mail Steam-Packet Company when Samuel Cunard was awarded the first British transatlantic steamship mail contract.
Samuel Slater – textile tycoon or traitor?
By Kiron Kasbekar | 26 Dec 2023
Samuel Slater is a name that holds significant importance in the annals of American industrial history. Often referred to as the ‘Father of the American Factory System’, Slater's contributions played a pivotal role in shaping the nation’s industrial landscape.
Underwood Typewriter Company – an icon of the past
By Kiron Kasbekar | 21 Dec 2023
You’ve probably never heard of Underwood typewriters. For the company folded up in 1963 – 60 years ago. You may not even have seen and handled a typewriter, unless someone in your family owned one.
The rise and fall of Chrysler
By Kiron Kasbekar | 16 Dec 2023
A century ago, the American automobile industry was more crowded than a vegetable market on a Sunday morning, with such a wide variety of stuff on sale that buyers were spoilt for choice. Buyers could pick and choose, bargain, pay up and drive out with the newly purchased vehicle.
TRW – the tide turned
By Kiron Kasbekar | 13 Dec 2023
There used to be an American company called Thompson Ramo Wooldridge Inc. This company, which was a global supplier of automotive systems, modules, and components to car and truck manufacturers, started small, as most companies do. Then, as the automotive industry grew bigger, so did TRW.
The rise and fall of Nokia
By Aniket Gupta | 07 Dec 2023
My interest is stories about dominant companies that failed all of a sudden. These companies were once etched into people’s minds but have since become a symbol of nostalgia. One such company, which was the biggest in its industry before it failed catastrophically, is Nokia.
Yahoo!: The first king of the internet
By Aniket Gupta | 01 Dec 2023
The year is 1994. You go to the internet to search for a particular website, but there is no Google that could be used to search your desired website. What do you do? The answer is that you use Yahoo.
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