Under Armour
Under Armour to Become Official Apparel Provider of Georgia Tech Athletics in 2026
03 Oct 2025
In 1996, Georgia Tech became Under Armour’s first college customer with the purchase of HeatGear and ColdGear. The two are officially teaming up again, Under Armour will be the official provider of un
UNDER ARMOUR AND UNLESS INTRODUCE THREE REGENERATIVE FOOTWEAR STYLES
25 Sep 2025
Under Armour and UNLESS launch three new lifestyle sneakers that embody UNLESS’s regenerative ethos, inspired by nature’s circular systems, with a goal of creating not just the best sneakers in the world, but the best sneakers for the world.
UA Next All-America Game Announces 2025 Rosters; GameChanger Named Official Live Streaming, Highlights, Scorekeeping and Stats Partner
12 Sep 2025
Baseball Factory and Under Armour announce the final rosters for the 2025 UA Next All-America Game, set for Saturday, Sept. 13, at Oriole Park at Camden Yards in Baltimore.
Under Armour X Mansory Collaboration Launches With a Face-Off Between Two Football Icons
12 Sep 2025
Under Armour’s much anticipated collaboration with luxury automotive customizer Mansory will finally be launching at retail with a full collection.
Under Armour Launches “We Are Football,” a Global Salute to the Players and Communities Powering the Game
12 Sep 2025
A landmark campaign that celebrates the athletes and energy defining the game today. Built to deepen its connection to football culture, We Are Football reframes Under Armour’s performance-driven DNA
Curry Brand Unleashes the Fox 2
21 Aug 2025
As one of the fastest players in the NBA, De’Aaron Fox needs a sneaker that can keep up with his quickness and the Fox 1 from Curry Brand delivered just that.
Under Armour launches ‘Be The Problem’ football campaign
21 Aug 2025
Live in the UK, France, and Spain starting August 15, Under Armour’s Be The Problem campaign marks the brand’s latest offensive in football with a distinctive new voice. As the new season kicks off, t
Toni Rüdiger Teases Under Armour X Mansory Collaboration in Football with Iconic Magnetico Elite 5 Boots at Fifa Club World Cup
21 Aug 2025
UA athlete and Real Madrid’s centre-back Toni Rüdiger debuted Under Armour’s collaboration with luxury automotive customizer Mansory in football, with brand new Magnetico Elite 5 Mansory boots.
Where Goals Begin: Jayde Riviere Hosts the Next Gen
21 Aug 2025
Manchester United defender and Canadian Olympic Gold medalist Jayde Riviere returned home to give back in a big way—teaming up with Under Armour for the second consecutive year to host an immersive tr
World Game’s Gold Medalist Diana Flores and Under Armour Strengthen Flag Football in Mexico
21 Aug 2025
Under Armour and Diana Flores made history once again with the return of the UA Next Camp, an exclusive event designed to empower young female athletes in Mexico and develop their talent both on and o
Featured
Typewriters, the office machines that preceded computers
By Kiron Kasbekar | 10 Apr 2025
You see office tables today equipped with desktop computers or laptops. But think of the 1970s, and what would you have been seeing?
Wishful thinking about cars
By Kiron Kasbekar | 05 Apr 2025
Donald Trump may be many things, but a good economist he is not. Accustomed to dictating terms to people he has worked with,
The history of safety glass
By Kiron Kasbekar | 26 Mar 2025
You probably already knew that the world’s VIPs move around in cars with bullet-proof glass windscreen and windows. But did you know that ‘bulletproof glass’ is not really bulletproof?
German silver: used in cutlery, music, electricals - but it’s not silver
By Kiron Kasbekar | 20 Mar 2025
This material, which was first developed in China, not Germany, and is an alloy of copper, nickel and zinc, has lost its sheen in home uses, but finds favor in electrical engineering.
Pioneers – the Wrights and Glenn Curtiss launched the aircraft industry
By Kiron Kasbekar | 17 Mar 2025
First Orville and Wilbur Wright flew their plane, the ‘Wright Flyer’, from near a small town called Kitty Hawk. Then Glenn Curtiss built planes with a very different system of controls, which has lasted until now.
What do aircraft have in common with bicycles and motorcycles?
By Kiron Kasbekar | 17 Mar 2025
From chains and sprockets to direct drives—If someone asked you what aircraft have in common with bicycles and motorcycles, how would you respond?
Radar’s ancestors: From sound mirrors to modern detection technology
By Kiron Kasbekar | 11 Mar 2025
Radar has become a well-settled technology today, especially in the field of navigation.
Nokia Bell Labs: innovations in communication, computing, technology
By Omar Almeida | 08 Mar 2025
Bell Laboratories, or Bell labs, which has now become Nokia Bell Labs, is one of the most renowned research and development organizations in the history of science and technology.
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
