Under Armour
UNDER ARMOUR OPENS FIRST MONTANA STORE, INTRODUCES NEW RETAIL CONCEPT IN BOZEMAN
02 Oct 2026
Under Armour officially opened the doors to its first Montana retail location on September 18, welcoming customers and community members to the Bozeman Sports House at Gallatin Crossing.
UNLESS Collective Moves to UA.com
28 Sep 2026
The full UNLESS brand is moving to UA.com, bringing its products and approach to material innovation to the front door of one of the largest sportswear businesses in the world.
Under Armour and Syzmik Sports Announce Global Partnership to Advance the Future of Flag Football & 7v7
28 Sep 2026
Under Armour and SYZMIK Sports today announced a strategic licensing partnership that will redefine athlete protection in flag football and 7v7 football by bringing premium protective headwear to one of the world’s fastest-growing sports.
Under Armour Welcomes NFL Star Tee Higgins to its Football Roster
28 Sep 2026
Under Armour welcomes Cincinnati Bengals wide receiver Tee Higgins as the newest addition to its football roster. As an Under Armour athlete, Higgins will represent the brand on and off the field, sho
Under Armour and Coach RAC Launch New Capsule
31 Aug 2026
Coach RAC and Under Armour are expanding their brand partnership with the launch of the Coach RAC Capsule. Designed for athletes who bring confidence, creativity and individuality to the game, the foo
How Rachael Kirkconnell Is Styling The Bouncy Tee This Fall
27 Aug 2026
The new UA Bouncy Tee for women combines a clean, flattering fit with the performance technology Under Armour is known for. Bounces back after wearing it all weekend, moisture-wicking, and pit stain resistance.
Under Armour and Baltimore Ravens Announce 10-year Partnership Extension
25 Aug 2026
The Baltimore Ravens and Under Armour announced Tuesday a 10-year extension of their longstanding partnership, continuing to bring together two iconic Baltimore-based brands. With a shared commitment
Under Armour Launches New Brand Platform Centered on Commit, Spotlighting the Growth and Rewards Found in Sport
24 Aug 2026
Under Armour has introduced a new brand platform that brings to life the commitment stories and moments of athletes who keep showing up for the sports they love. The platform reflects Under Armour’s b
Under Armour Names Gunna Global Brand Ambassador and Creative Director of P-Star
24 Aug 2026
Under Armour announces the appointment of multi-platinum, Grammy-nominated artist Gunna as its Global Brand Ambassador and Creative Director of P-Star, a multi-dimensional creative platform conceived
Under Armour Launches its Latest Football Boot Innovation: The Magnetico Elite 6
24 Aug 2026
Building on the legacy of its control-focused boot range, Under Armour has unveiled the all-new Magnetico Elite 6. Engineered for players who dictate the tempo rather than react to it, the latest iter
Featured
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Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
