Under Armour
Comerse Al Rival
08 May 2025
Ahead of El Clásico, Under Armour’s roster of top talent at FC Barcelona; Ferran Torres, Fermín López and Marc Casadó, have sent a playful message to their arch-rivals showcasing their ruthless hunger for success.
Introducing the No Weigh Backpack
08 May 2025
For years, athletes have carried the same burden – and we are not talking about expectations or pressure. We are talking about their bags.
Where Dawgs Are Made: Kelsey Plum Hosts Third Annual Dawg Class
23 Apr 2025
Under Armour and 2x WNBA Champion Kelsey Plum wrapped another electric edition of Dawg Class, a three-day elite training and mentorship experience for the best female collegiate basketball guards, held April 18–20 in Phoenix.
Sharon Lokedi Returns to The Boston Podium
22 Apr 2025
On one of the most demanding courses in competitive distance running, Sharon Lokedi didn’t just show up—she delivered. The Under Armour athlete secured a first-place finish at the 2025 Boston Marathon
UNDER ARMOUR SIGNS NEXT WAVE OF FOOTBALL ELITE AHEAD OF 2025 NFL DRAFT
15 Apr 2025
Under Armour proudly announces the next era of elite football talent as the brand doubles down on its commitment to shaping the future of the game. Cam Ward, Luther Burden III, Nick Emmanwori, Matthew
Under Armour Empowers Women with New Courtside Collection – Born from Sport and Twisted for Culture
15 Apr 2025
Sport isn’t just about competition—it’s a way of life. It fuels confidence, inspires independence, and shapes identity. With that ethos at its core, Under Armour is revolutionizing womenswear with the
Under Armour and Unless Debut Regenerative Sportswear Collection at Milan Design Week
08 Apr 2025
Under Armour and UNLESS spearhead a transformative shift in the sportswear industry by unveiling an innovative regenerative sportswear collection at Milan Design Week.
Under Armour Enters a New Era with UA ECHO
03 Apr 2025
Under Armour is known for its relentless pursuit of performance innovation, creating gear that helps athletes push limits and break barriers. Today, the brand is stepping beyond the arena and into cul
Under Armour signs world-class right-back Achraf Hakimi
03 Apr 2025
Under Armour continues to make waves in football with the signing of Paris Saint-Germain and Morocco National Team star right-back, Achraf Hakimi, who joins the brand’s expanding list of incredibly talented young football athletes across EMEA.
Under Armour Powers Into the 2025 Majors Season with Elite Talent and Game-Changing Innovation
02 Apr 2025
As the golf world eagerly anticipates the start of the 2025 majors season, Under Armour is once again stepping onto the fairway as the performance brand for the modern golfer. With a legacy of support
Featured
Typewriters, the office machines that preceded computers
By Kiron Kasbekar | 10 Apr 2025
You see office tables today equipped with desktop computers or laptops. But think of the 1970s, and what would you have been seeing?
Wishful thinking about cars
By Kiron Kasbekar | 05 Apr 2025
Donald Trump may be many things, but a good economist he is not. Accustomed to dictating terms to people he has worked with,
The history of safety glass
By Kiron Kasbekar | 26 Mar 2025
You probably already knew that the world’s VIPs move around in cars with bullet-proof glass windscreen and windows. But did you know that ‘bulletproof glass’ is not really bulletproof?
German silver: used in cutlery, music, electricals - but it’s not silver
By Kiron Kasbekar | 20 Mar 2025
This material, which was first developed in China, not Germany, and is an alloy of copper, nickel and zinc, has lost its sheen in home uses, but finds favor in electrical engineering.
Pioneers – the Wrights and Glenn Curtiss launched the aircraft industry
By Kiron Kasbekar | 17 Mar 2025
First Orville and Wilbur Wright flew their plane, the ‘Wright Flyer’, from near a small town called Kitty Hawk. Then Glenn Curtiss built planes with a very different system of controls, which has lasted until now.
What do aircraft have in common with bicycles and motorcycles?
By Kiron Kasbekar | 17 Mar 2025
From chains and sprockets to direct drives—If someone asked you what aircraft have in common with bicycles and motorcycles, how would you respond?
Radar’s ancestors: From sound mirrors to modern detection technology
By Kiron Kasbekar | 11 Mar 2025
Radar has become a well-settled technology today, especially in the field of navigation.
Nokia Bell Labs: innovations in communication, computing, technology
By Omar Almeida | 08 Mar 2025
Bell Laboratories, or Bell labs, which has now become Nokia Bell Labs, is one of the most renowned research and development organizations in the history of science and technology.
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
