Under Armour
Under Armour's FC Barcelona Stars Rise to the Pressure of Tradition Ahead of El Clásico
08 May 2026
Under Armour and FC Barcelona’s rising stars Fermín López and Marc Casadó stepped away from the pitch and into the heart of Catalonia’s most powerful tradition: the Castell.
Under Armour Brings Fit For The Pit Experience to Rolling Loud 2026 as the Festival’s Exclusive Performance Apparel Partner
01 May 2026
Under Armour is coming to hip‑hop’s biggest weekend as the exclusive performance apparel partner of Rolling Loud 2026, debuting its Fit for the Pit that will serve as a central hub for festivalgoers,
Inside Under Armour’s Project Rampart Summit
01 May 2026
Under Armour's Project Rampart invests in student athletes as competitors and future leaders with pathways that extend beyond the game. Recently this mission came to life at the inaugural Project
Under Armour Unveils First UA NEXT Performance Lab in China
30 Apr 2026
Powered by the UA Next Combine System to deliver data-driven testing and advanced training that helps athletes optimize performance. The UA NEXT Performance Lab marks a key milestone following the bra
What Running Shoe Do I Need? Understanding the UA Velociti Lineup
29 Apr 2026
Welcome Spring. Miles move outdoors. And once again, all eyes turn to Boston. Whether you’re lining up on race weekend, logging your first runs of the season, or simply feeling inspired by the energy
Under Armour and UNLESS Collective Unveil Regenerative Earth Day Capsule, “Earth Essentials”
22 Apr 2026
This Earth Day, Under Armour and UNLESS Collective introduce “Earth Essentials”, a new capsule that reinforces what the collaboration has stood for from the beginning: clothing should do more than loo
Under Armour Joins U.S. Cotton Trust Protocol, Advancing Responsible Cotton Sourcing
22 Apr 2026
Under Armour is joining the U.S. Cotton Trust Protocol (USCTP), strengthening efforts to advance more responsible, transparent cotton sourcing in the United States. This partnership reflects our commi
Sharon Lokedi Makes History Defending Her Crown in Boston
21 Apr 2026
Sharon Lokedi cemented her place in marathon history at the 2026 Boston Marathon, successfully defending her title to claim consecutive victories at one of the world’s most prestigious road races. Nav
Under Armour Launches its Most Innovative Boot to Date: The Shadow Elite 4
20 Apr 2026
Under Armour has raised the stakes further with the new Shadow Elite 4. Engineered for players to break free with explosive launch and maximum separation, the Shadow Elite 4 helps players keeps opponents on their toes.
This Earth Month, UNLESS Collective Invites You to Go Plastic-Free
15 Apr 2026
Unless was built from the question, what if clothing didn’t take from the planet, but gave back to it? The Zero-P Swap asks everyone to consider that one question by replacing one plastic item used in every day life with a plastic-free alternative.
Featured
Typewriters, the office machines that preceded computers
By Kiron Kasbekar | 10 Apr 2025
You see office tables today equipped with desktop computers or laptops. But think of the 1970s, and what would you have been seeing?
Wishful thinking about cars
By Kiron Kasbekar | 05 Apr 2025
Donald Trump may be many things, but a good economist he is not. Accustomed to dictating terms to people he has worked with,
The history of safety glass
By Kiron Kasbekar | 26 Mar 2025
You probably already knew that the world’s VIPs move around in cars with bullet-proof glass windscreen and windows. But did you know that ‘bulletproof glass’ is not really bulletproof?
German silver: used in cutlery, music, electricals - but it’s not silver
By Kiron Kasbekar | 20 Mar 2025
This material, which was first developed in China, not Germany, and is an alloy of copper, nickel and zinc, has lost its sheen in home uses, but finds favor in electrical engineering.
Pioneers – the Wrights and Glenn Curtiss launched the aircraft industry
By Kiron Kasbekar | 17 Mar 2025
First Orville and Wilbur Wright flew their plane, the ‘Wright Flyer’, from near a small town called Kitty Hawk. Then Glenn Curtiss built planes with a very different system of controls, which has lasted until now.
What do aircraft have in common with bicycles and motorcycles?
By Kiron Kasbekar | 17 Mar 2025
From chains and sprockets to direct drives—If someone asked you what aircraft have in common with bicycles and motorcycles, how would you respond?
Radar’s ancestors: From sound mirrors to modern detection technology
By Kiron Kasbekar | 11 Mar 2025
Radar has become a well-settled technology today, especially in the field of navigation.
Nokia Bell Labs: innovations in communication, computing, technology
By Omar Almeida | 08 Mar 2025
Bell Laboratories, or Bell labs, which has now become Nokia Bell Labs, is one of the most renowned research and development organizations in the history of science and technology.
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
