Under Armour
Record Graduation and GPA Rates Highlight the Impact of Under Armour's Project Rampart
07 Jun 2026
For thousands of Baltimore City high school students, Project Rampart is proving what happens when young people are given the opportunity, resources, and support to compete through sport. Participants
Celebrating Dad
06 Jun 2026
Show the man who does it all just how much we appreciate him for Father's Day. Whether he's hitting the links, pushing himself in the gym, running a new personal best on the pavement, flying t
Marine Serre and Under Armour Introduce a New Vision of Performance
02 Jun 2026
A debut capsule collection with Marine Serre and Under Armour, Marine — inspired by Under Armour’s iconic 2000s sportswear archive and its most famous innovation, the baselayer — reframes sports as a
Justin Jefferson and Under Armour Elevated JJets Flight School to New Heights in its Second Year
27 May 2026
Justin Jefferson and Under Armour elevated JJets Flight School powered by UA Next to new heights. One of football’s most dynamic playmakers led an immersive three-day, invite-only camp bringing toget
Under Armour Advances Its T-Shirt Legacy with the Launch of The Bouncy Tee
21 May 2026
The Bouncy Tee–Designed to look and feel like your favorite premium cotton tee while performing like something far more technical, designed to move seamlessly through every part of an athlete’s day.
Under Armour Signs Multi-Platinum Country Music Star Parker McCollum to Multi-Year Partnership
21 May 2026
Parker joins Under Armour as an official ambassador for footwear and apparel as it continues to expand its presence across sport, music, and culture. McCollum’s first UA campaign focuses on The Bouncy
Save & Close Jordan Thompson and Under Armour Host First Collegiate Volleyball Camp
19 May 2026
Jordan Thompson and Under Armour hosted its fifth-annual Jordan Thompson Rise Academy volleyball camp, which focused on the development and mentorship of collegiate athletes for the first time.
Under Armour's FC Barcelona Stars Rise to the Pressure of Tradition Ahead of El Clásico
08 May 2026
Under Armour and FC Barcelona’s rising stars Fermín López and Marc Casadó stepped away from the pitch and into the heart of Catalonia’s most powerful tradition: the Castell.
Under Armour Brings Fit For The Pit Experience to Rolling Loud 2026 as the Festival’s Exclusive Performance Apparel Partner
01 May 2026
Under Armour is coming to hip‑hop’s biggest weekend as the exclusive performance apparel partner of Rolling Loud 2026, debuting its Fit for the Pit that will serve as a central hub for festivalgoers,
Inside Under Armour’s Project Rampart Summit
01 May 2026
Under Armour's Project Rampart invests in student athletes as competitors and future leaders with pathways that extend beyond the game. Recently this mission came to life at the inaugural Project
Featured
Typewriters, the office machines that preceded computers
By Kiron Kasbekar | 10 Apr 2025
You see office tables today equipped with desktop computers or laptops. But think of the 1970s, and what would you have been seeing?
Wishful thinking about cars
By Kiron Kasbekar | 05 Apr 2025
Donald Trump may be many things, but a good economist he is not. Accustomed to dictating terms to people he has worked with,
The history of safety glass
By Kiron Kasbekar | 26 Mar 2025
You probably already knew that the world’s VIPs move around in cars with bullet-proof glass windscreen and windows. But did you know that ‘bulletproof glass’ is not really bulletproof?
German silver: used in cutlery, music, electricals - but it’s not silver
By Kiron Kasbekar | 20 Mar 2025
This material, which was first developed in China, not Germany, and is an alloy of copper, nickel and zinc, has lost its sheen in home uses, but finds favor in electrical engineering.
Pioneers – the Wrights and Glenn Curtiss launched the aircraft industry
By Kiron Kasbekar | 17 Mar 2025
First Orville and Wilbur Wright flew their plane, the ‘Wright Flyer’, from near a small town called Kitty Hawk. Then Glenn Curtiss built planes with a very different system of controls, which has lasted until now.
What do aircraft have in common with bicycles and motorcycles?
By Kiron Kasbekar | 17 Mar 2025
From chains and sprockets to direct drives—If someone asked you what aircraft have in common with bicycles and motorcycles, how would you respond?
Radar’s ancestors: From sound mirrors to modern detection technology
By Kiron Kasbekar | 11 Mar 2025
Radar has become a well-settled technology today, especially in the field of navigation.
Nokia Bell Labs: innovations in communication, computing, technology
By Omar Almeida | 08 Mar 2025
Bell Laboratories, or Bell labs, which has now become Nokia Bell Labs, is one of the most renowned research and development organizations in the history of science and technology.
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
