Under Armour
Under Armour and Bobby Witt Jr. Bring the Thrill of the “Perfect Pull” to the Diamond with the Dream Pull PE
19 Jun 2026
Bobby Witt Jr. and Under Armour introduce the Dream Pull PE, the shortstop’s first player-exclusive cleat. Inspired by Bobby’s deep passion for trading cards and the thrill of chasing a big hit, Dream
Standing With Those Who Serve
19 Jun 2026
At Under Armour, we believe sport has the power to push us beyond our limits, unlock our potential, and inspire us to achieve more than we thought possible. Few events demonstrate that more powerfully than the Warrior Games.
Under Armour Welcomes Tinx as New Brand Ambassador
19 Jun 2026
Under Armour today welcomes Tinx, as its newest brand ambassador, representing both UA footwear and apparel. A creator, entrepreneur, bestselling author, and one of the most influential voices shaping
SSC Welcomes Under Armour as Official Conference Apparel Partner
19 Jun 2026
The Sunshine State Conference and Under Armour announce a new five-year agreement, naming Under Armour as the official apparel provider of the 11-team conference beginning July 1, 2026.
Record Graduation and GPA Rates Highlight the Impact of Under Armour's Project Rampart
07 Jun 2026
For thousands of Baltimore City high school students, Project Rampart is proving what happens when young people are given the opportunity, resources, and support to compete through sport. Participants
Celebrating Dad
06 Jun 2026
Show the man who does it all just how much we appreciate him for Father's Day. Whether he's hitting the links, pushing himself in the gym, running a new personal best on the pavement, flying t
Marine Serre and Under Armour Introduce a New Vision of Performance
02 Jun 2026
A debut capsule collection with Marine Serre and Under Armour, Marine — inspired by Under Armour’s iconic 2000s sportswear archive and its most famous innovation, the baselayer — reframes sports as a
Justin Jefferson and Under Armour Elevated JJets Flight School to New Heights in its Second Year
27 May 2026
Justin Jefferson and Under Armour elevated JJets Flight School powered by UA Next to new heights. One of football’s most dynamic playmakers led an immersive three-day, invite-only camp bringing toget
Under Armour Advances Its T-Shirt Legacy with the Launch of The Bouncy Tee
21 May 2026
The Bouncy Tee–Designed to look and feel like your favorite premium cotton tee while performing like something far more technical, designed to move seamlessly through every part of an athlete’s day.
Under Armour Signs Multi-Platinum Country Music Star Parker McCollum to Multi-Year Partnership
21 May 2026
Parker joins Under Armour as an official ambassador for footwear and apparel as it continues to expand its presence across sport, music, and culture. McCollum’s first UA campaign focuses on The Bouncy
Featured
Typewriters, the office machines that preceded computers
By Kiron Kasbekar | 10 Apr 2025
You see office tables today equipped with desktop computers or laptops. But think of the 1970s, and what would you have been seeing?
Wishful thinking about cars
By Kiron Kasbekar | 05 Apr 2025
Donald Trump may be many things, but a good economist he is not. Accustomed to dictating terms to people he has worked with,
The history of safety glass
By Kiron Kasbekar | 26 Mar 2025
You probably already knew that the world’s VIPs move around in cars with bullet-proof glass windscreen and windows. But did you know that ‘bulletproof glass’ is not really bulletproof?
German silver: used in cutlery, music, electricals - but it’s not silver
By Kiron Kasbekar | 20 Mar 2025
This material, which was first developed in China, not Germany, and is an alloy of copper, nickel and zinc, has lost its sheen in home uses, but finds favor in electrical engineering.
Pioneers – the Wrights and Glenn Curtiss launched the aircraft industry
By Kiron Kasbekar | 17 Mar 2025
First Orville and Wilbur Wright flew their plane, the ‘Wright Flyer’, from near a small town called Kitty Hawk. Then Glenn Curtiss built planes with a very different system of controls, which has lasted until now.
What do aircraft have in common with bicycles and motorcycles?
By Kiron Kasbekar | 17 Mar 2025
From chains and sprockets to direct drives—If someone asked you what aircraft have in common with bicycles and motorcycles, how would you respond?
Radar’s ancestors: From sound mirrors to modern detection technology
By Kiron Kasbekar | 11 Mar 2025
Radar has become a well-settled technology today, especially in the field of navigation.
Nokia Bell Labs: innovations in communication, computing, technology
By Omar Almeida | 08 Mar 2025
Bell Laboratories, or Bell labs, which has now become Nokia Bell Labs, is one of the most renowned research and development organizations in the history of science and technology.
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
