Unilever
Cornetto Max unwraps new textures and flavours to win Gen Z
07 Aug 2025
New Cornetto Max multi-layered ice cream is serving up extra helpings of indulgence to appeal to Gen Z from its chocolatey disc top to its iconic cone tip.
Transforming Comfort to meet the evolving needs of consumers
06 Aug 2025
How Comfort is leveraging fragrance and the delivery of specific laundry benefits to reinvigorate the brand and ensure it’s well positioned for future growth.
How we’re unlocking operational efficiencies and net productivity through AI
05 Aug 2025
Net productivity drives savings and efficiency across our supply chain, enabling greater investment in our brands, people, and business.
How Axe found its edge with Gen Z
05 Aug 2025
Fine fragrances, humour and a social-first approach have seen Axe transform Gen Z engagement, win awards and sales.
First half performance supports full year confidence
31 Jul 2025
Unilever announces its first half results for 2025. View further detail.
The time is now for a UN plastic pollution treaty
28 Jul 2025
A UN treaty to end plastic pollution could be agreed over the coming weeks as the final negotiations take place in Geneva. Here’s what to expect from the talks.
How Magnum’s premiumisation and culture-first strategy are fuelling growth
28 Jul 2025
From premium products to moments in culture, find out how Magnum is leveraging social media insights to understand what Gen Z consumers want.
How talent and technology are boosting factory performance and productivity
22 Jul 2025
Unilever earns global praise for frontline team excellence, driving innovation, productivity and waste reduction across its factories
Vaseline Verified: meet the myth-busting scientists behind Unilever’s award-winning campaign
22 Jul 2025
Delivering double-digit growth: unpacking Knorr Mexico’s strategy
22 Jul 2025
Discover how Knorr Mexico transformed from a legacy brand into a Gen Z favorite using social-first campaigns, influencer marketing, and brand storytelling.
Featured

Typewriters, the office machines that preceded computers
By Kiron Kasbekar | 10 Apr 2025
You see office tables today equipped with desktop computers or laptops. But think of the 1970s, and what would you have been seeing?

Wishful thinking about cars
By Kiron Kasbekar | 05 Apr 2025
Donald Trump may be many things, but a good economist he is not. Accustomed to dictating terms to people he has worked with,

The history of safety glass
By Kiron Kasbekar | 26 Mar 2025
You probably already knew that the world’s VIPs move around in cars with bullet-proof glass windscreen and windows. But did you know that ‘bulletproof glass’ is not really bulletproof?

German silver: used in cutlery, music, electricals - but it’s not silver
By Kiron Kasbekar | 20 Mar 2025
This material, which was first developed in China, not Germany, and is an alloy of copper, nickel and zinc, has lost its sheen in home uses, but finds favor in electrical engineering.

Pioneers – the Wrights and Glenn Curtiss launched the aircraft industry
By Kiron Kasbekar | 17 Mar 2025
First Orville and Wilbur Wright flew their plane, the ‘Wright Flyer’, from near a small town called Kitty Hawk. Then Glenn Curtiss built planes with a very different system of controls, which has lasted until now.

What do aircraft have in common with bicycles and motorcycles?
By Kiron Kasbekar | 17 Mar 2025
From chains and sprockets to direct drives—If someone asked you what aircraft have in common with bicycles and motorcycles, how would you respond?

Radar’s ancestors: From sound mirrors to modern detection technology
By Kiron Kasbekar | 11 Mar 2025
Radar has become a well-settled technology today, especially in the field of navigation.

Nokia Bell Labs: innovations in communication, computing, technology
By Omar Almeida | 08 Mar 2025
Bell Laboratories, or Bell labs, which has now become Nokia Bell Labs, is one of the most renowned research and development organizations in the history of science and technology.

Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.