Unilever
Unilever taps into growth of global festive cleaning
20 Dec 2024
Consumers are making their homes exceptionally clean for seasonal celebrations. Find out how Unilever is tapping into the growth of global festive cleaning.
Unilever to sell foods brands Unox and Zwan to Zwanenberg Food Group
18 Dec 2024
Unilever has received a binding offer from Zwanenberg Food Group to acquire the Unox and Zwan brands.
How Knorr boosted brand power with its #ModtheVeg gaming campaign
12 Dec 2024
How Knorr’s #ModtheVeg marketing campaign boosted brand awareness in the gaming world, as well as intention to buy.
A meaningful UN treaty to end plastic pollution edges closer
11 Dec 2024
INC5 negotiations on a UN plastics treaty progress with alignment on key goals but face challenges. Learn what’s next as INC5.2 aims for a global solution.
Behind Lifebuoy’s personalised AI-powered tool, designed to change handwashing habits
04 Dec 2024
Lifebuoy is teaching millions of children to wash their hands thoroughly with help from an AI-powered, personalised tool and a friendly hippo teacher.
The science, tech and trends growing Unilever’s Nutrafol hair-health brand
27 Nov 2024
Nutrafol is the No.1 dermatologist-recommended hair growth supplement brand in the US. Here’s how it’s doubled turnover since joining Unilever two years ago.
New partnership to investigate alternative raw materials in cleansing products
26 Nov 2024
Unilever and Nufarm announce strategic partnership which enables technical development and future commercialisation of a ‘crop of the future’.
Unilever invests in biotech partnership to identify alternative cleaning ingredients
26 Nov 2024
Unilever partners with Nufarm to develop a type of energy cane capable of producing biomass oils, a base ingredient in our household and personal care products.
Unilever invests to build world-class fragrance expertise in-house
22 Nov 2024
Discover how Unilever is investing in digital-first, in-house fragrance expertise and building our own our fragrance design and creation house.
Featured
Company story – Quaker Oats
By Kiron Kasbekar | 08 Mar 2024
Quaker Oats is a company whose products I remember from my childhood days. Years before a foreign exchange crisis caused the Indian government to impose curbs on consumer product imports, we used to see a host of foreign brands in the Indian market. Including Quaker Oats, which I remember eating when I was a child, and which has been available for the past two decades or more.
How Quaker Oats grabbed customers’ attention
By Kiron Kasbekar | 07 Mar 2024
Quaker Oats, the American food products giant that was created in 1901 through the merger of many older oat millers, and was acquired by a bigger foods giant, Pepsi, in 2001, has been an innovative company. One example of its innovativeness shows in its packaging – the cereal box it launched in 1915.
Company story – Cunard Line
By Kiron Kasbekar | 12 Jan 2024
The Cunard Line started its life in Glasgow in 1839 as the British and North American Royal Mail Steam-Packet Company when Samuel Cunard was awarded the first British transatlantic steamship mail contract.
Samuel Slater – textile tycoon or traitor?
By Kiron Kasbekar | 26 Dec 2023
Samuel Slater is a name that holds significant importance in the annals of American industrial history. Often referred to as the ‘Father of the American Factory System’, Slater's contributions played a pivotal role in shaping the nation’s industrial landscape.
Underwood Typewriter Company – an icon of the past
By Kiron Kasbekar | 21 Dec 2023
You’ve probably never heard of Underwood typewriters. For the company folded up in 1963 – 60 years ago. You may not even have seen and handled a typewriter, unless someone in your family owned one.
The rise and fall of Chrysler
By Kiron Kasbekar | 16 Dec 2023
A century ago, the American automobile industry was more crowded than a vegetable market on a Sunday morning, with such a wide variety of stuff on sale that buyers were spoilt for choice. Buyers could pick and choose, bargain, pay up and drive out with the newly purchased vehicle.
TRW – the tide turned
By Kiron Kasbekar | 13 Dec 2023
There used to be an American company called Thompson Ramo Wooldridge Inc. This company, which was a global supplier of automotive systems, modules, and components to car and truck manufacturers, started small, as most companies do. Then, as the automotive industry grew bigger, so did TRW.
The rise and fall of Nokia
By Aniket Gupta | 07 Dec 2023
My interest is stories about dominant companies that failed all of a sudden. These companies were once etched into people’s minds but have since become a symbol of nostalgia. One such company, which was the biggest in its industry before it failed catastrophically, is Nokia.
Yahoo!: The first king of the internet
By Aniket Gupta | 01 Dec 2023
The year is 1994. You go to the internet to search for a particular website, but there is no Google that could be used to search your desired website. What do you do? The answer is that you use Yahoo.
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