The rise and fall of Chrysler
By Kiron Kasbekar | 16 Dec 2023
A century ago, the American automobile industry was more crowded than a vegetable market on a Sunday morning, with such a wide variety of stuff on sale that buyers were spoilt for choice. Buyers could pick and choose, bargain, pay up and drive out with the newly purchased vehicle.
Blockbuster Video: How not to run your business
By Aniket Gupta | 14 Dec 2023
If you were born after the year 2000, then maybe you wouldn’t even know about, or remember, this iconic business that used to stand tall, renting out movies to people and making their lives happier. The business I am talking about is Blockbuster Video.
TRW – the tide turned
By Kiron Kasbekar | 13 Dec 2023
There used to be an American company called Thompson Ramo Wooldridge Inc. This company, which was a global supplier of automotive systems, modules, and components to car and truck manufacturers, started small, as most companies do. Then, as the automotive industry grew bigger, so did TRW.
The rise and fall of Nokia
By Aniket Gupta | 07 Dec 2023
My interest is stories about dominant companies that failed all of a sudden. These companies were once etched into people’s minds but have since become a symbol of nostalgia. One such company, which was the biggest in its industry before it failed catastrophically, is Nokia.
Yahoo!: The first king of the internet
By Aniket Gupta | 01 Dec 2023
The year is 1994. You go to the internet to search for a particular website, but there is no Google that could be used to search your desired website. What do you do? The answer is that you use Yahoo.
The Bata vision
By Kiron Kasbekar | 22 Nov 2023
I find it strange that some big companies keep themselves shut off from public view. Not their products, of course, for the products are on sale worldwide. But their financial data.
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The Sahara scam
By Aniket Gupta | 21 Nov 2023
Yes, that Sahara group, once branded as one of the biggest conglomerates in India, has since fallen into a web of controversies and legal battles with the Indian government.
The birth of Ashok Leyland
By Kiron Kasbekar | 20 Nov 2023
The company was first called Ashok Motors. The name came from the founder Raghunandan Saran’s son Ashok.
Segway: A transportation revolution that lost its way
By Aniket Gupta | 09 Nov 2023
The Segway is a motorized personal vehicle featuring a pair of wheels arranged in parallel on either side of a very short platform on which the rider stands, gripping handlebars for control.
Why is the Apple bitten?
By Aniket Gupta | 01 Nov 2023
In the world of tech giants, Apple reigns supreme. We’ve all seen that famous apple with a bite taken out of it gracing laptops, phones, and tablets everywhere. But why the nibble?
The epic tale of Nike’s iconic logo
By Aniket Gupta | 01 Nov 2023
Once upon a time in 1964, in the land of athletic dreams, two visionary souls, Phil Knight and Bill Bowerman, came together to create a brand that would redefine sports and fashion forever.
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When words ignited horsepower: Enzo Ferrari's taunt and Ferruccio Lamborghini’s response
By Aniket Gupta | 31 Oct 2023
Imagine you are a multi-millionaire. You are living comfortably in a huge mansion; you wish to move around in, or are already a member of the rich and famous.
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